Thailand expects 3 million health tourists by 2016

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thai medical tourismThe Tourism Authority of Thailand (TAT) said it expects the number of medical tourists visiting the country for healthcare services and medical treatment to rise to 3 million by 2016.

In 2012, 2.4 million foreign visitors went to Thailand for health services, generating revenue of 14 billion baht ($451 million). The revenue should double by 2016, TAT said.

In terms of numbers, Thailand benefits from its proximity to Cambodia, Laos and Vietnam, countries with still rudimentary medical facilities whose population seeks treatment in the Kingdom. Another market is Myanmar, where medical facilities are notoriously poor.

The agency said it will also stronger promote markets such as Australia, the Middle East, Russia, China and the US.

However, critics say that, though Thailand is still the leading global medical tourism destination by numbers, low prices and high numbers may not be the most profitable path. They are concerned that hospitals and agents are in danger of becoming complacent and not thinking ahead on how to keep attracting high numbers in the future without seeing profit margins gradually eroding to keep and gain business.

 

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Reading Time: 1 minute

The Tourism Authority of Thailand (TAT) said it expects the number of medical tourists visiting the country for healthcare services and medical treatment to rise to 3 million by 2016.

Reading Time: 1 minute

thai medical tourismThe Tourism Authority of Thailand (TAT) said it expects the number of medical tourists visiting the country for healthcare services and medical treatment to rise to 3 million by 2016.

In 2012, 2.4 million foreign visitors went to Thailand for health services, generating revenue of 14 billion baht ($451 million). The revenue should double by 2016, TAT said.

In terms of numbers, Thailand benefits from its proximity to Cambodia, Laos and Vietnam, countries with still rudimentary medical facilities whose population seeks treatment in the Kingdom. Another market is Myanmar, where medical facilities are notoriously poor.

The agency said it will also stronger promote markets such as Australia, the Middle East, Russia, China and the US.

However, critics say that, though Thailand is still the leading global medical tourism destination by numbers, low prices and high numbers may not be the most profitable path. They are concerned that hospitals and agents are in danger of becoming complacent and not thinking ahead on how to keep attracting high numbers in the future without seeing profit margins gradually eroding to keep and gain business.

 

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