Thailand gets Asia’s first community-driven Starbucks

Starbucks thailandIncongruously nestled in a swanky business district of Bangkok, a humble looking coffee house with a Thai-style traditional rooftop has started to stir things up.

Besides its aberration in appearance from modernity, this Starbucks is also against the grain in another fashion. It is the first Starbucks outlet outside of the US to incorporate a social responsibility programme that gives back to the community.

Starbucks has sourced its coffee from Thailand since 2002, and now offers a signature blend called Muan Jai, made with beans grown in the country’s northern regions.

This Starbucks outlet, located in Langsuan on Rama II Road, donates 10 baht for every cup of the special blend purchased to the coffee bean growing communities, which suffer from poverty despite the economic boom occurring in Thai urban centers.

The donations go to farmer communities in Chiang Mai, Chiang Rai and Mae Hong Son, which have more than 50,000 residents.

“It is our long-term commitment to purchase quality coffee beans from the farmers, and give them a better quality of living in their own rural society,” Sumonpin Jotikabukkana, marketing and communications director for Starbucks Thailand said in early June.

Have you been to this Starbucks? Notify use via our Twitter handle @insideinvestor



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Incongruously nestled in a swanky business district of Bangkok, a humble looking coffee house with a Thai-style traditional rooftop has started to stir things up. Besides its aberration in appearance from modernity, this Starbucks is also against the grain in another fashion. It is the first Starbucks outlet outside of the US to incorporate a social responsibility programme that gives back to the community. Starbucks has sourced its coffee from Thailand since 2002, and now offers a signature blend called Muan Jai, made with beans grown in the country’s northern regions. This Starbucks outlet, located in Langsuan on Rama II...

Starbucks thailandIncongruously nestled in a swanky business district of Bangkok, a humble looking coffee house with a Thai-style traditional rooftop has started to stir things up.

Besides its aberration in appearance from modernity, this Starbucks is also against the grain in another fashion. It is the first Starbucks outlet outside of the US to incorporate a social responsibility programme that gives back to the community.

Starbucks has sourced its coffee from Thailand since 2002, and now offers a signature blend called Muan Jai, made with beans grown in the country’s northern regions.

This Starbucks outlet, located in Langsuan on Rama II Road, donates 10 baht for every cup of the special blend purchased to the coffee bean growing communities, which suffer from poverty despite the economic boom occurring in Thai urban centers.

The donations go to farmer communities in Chiang Mai, Chiang Rai and Mae Hong Son, which have more than 50,000 residents.

“It is our long-term commitment to purchase quality coffee beans from the farmers, and give them a better quality of living in their own rural society,” Sumonpin Jotikabukkana, marketing and communications director for Starbucks Thailand said in early June.

Have you been to this Starbucks? Notify use via our Twitter handle @insideinvestor



Support ASEAN news

Investvine has been a consistent voice in ASEAN news for more than a decade. From breaking news to exclusive interviews with key ASEAN leaders, we have brought you factual and engaging reports – the stories that matter, free of charge.

Like many news organisations, we are striving to survive in an age of reduced advertising and biased journalism. Our mission is to rise above today’s challenges and chart tomorrow’s world with clear, dependable reporting.

Support us now with a donation of your choosing. Your contribution will help us shine a light on important ASEAN stories, reach more people and lift the manifold voices of this dynamic, influential region.

$
Personal Info

Donation Total: $10.00

 

 

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