Thailand gets Asia’s first community-driven Starbucks

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Starbucks thailandIncongruously nestled in a swanky business district of Bangkok, a humble looking coffee house with a Thai-style traditional rooftop has started to stir things up.

Besides its aberration in appearance from modernity, this Starbucks is also against the grain in another fashion. It is the first Starbucks outlet outside of the US to incorporate a social responsibility programme that gives back to the community.

Starbucks has sourced its coffee from Thailand since 2002, and now offers a signature blend called Muan Jai, made with beans grown in the country’s northern regions.

This Starbucks outlet, located in Langsuan on Rama II Road, donates 10 baht for every cup of the special blend purchased to the coffee bean growing communities, which suffer from poverty despite the economic boom occurring in Thai urban centers.

The donations go to farmer communities in Chiang Mai, Chiang Rai and Mae Hong Son, which have more than 50,000 residents.

“It is our long-term commitment to purchase quality coffee beans from the farmers, and give them a better quality of living in their own rural society,” Sumonpin Jotikabukkana, marketing and communications director for Starbucks Thailand said in early June.

Have you been to this Starbucks? Notify use via our Twitter handle @insideinvestor

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Reading Time: 1 minute

Incongruously nestled in a swanky business district of Bangkok, a humble looking coffee house with a Thai-style traditional rooftop has started to stir things up.

Reading Time: 1 minute

Starbucks thailandIncongruously nestled in a swanky business district of Bangkok, a humble looking coffee house with a Thai-style traditional rooftop has started to stir things up.

Besides its aberration in appearance from modernity, this Starbucks is also against the grain in another fashion. It is the first Starbucks outlet outside of the US to incorporate a social responsibility programme that gives back to the community.

Starbucks has sourced its coffee from Thailand since 2002, and now offers a signature blend called Muan Jai, made with beans grown in the country’s northern regions.

This Starbucks outlet, located in Langsuan on Rama II Road, donates 10 baht for every cup of the special blend purchased to the coffee bean growing communities, which suffer from poverty despite the economic boom occurring in Thai urban centers.

The donations go to farmer communities in Chiang Mai, Chiang Rai and Mae Hong Son, which have more than 50,000 residents.

“It is our long-term commitment to purchase quality coffee beans from the farmers, and give them a better quality of living in their own rural society,” Sumonpin Jotikabukkana, marketing and communications director for Starbucks Thailand said in early June.

Have you been to this Starbucks? Notify use via our Twitter handle @insideinvestor

Do you like this post?
  • Fascinated
  • Happy
  • Sad
  • Angry
  • Bored
  • Afraid