Thailand’s PTT aims to become ‘top brand’ in the Philippines

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DGOSJT86S7Thailand’s largest oil and gas company PTT is aiming to become a “regional top brand,” with the Philippines foremost in its business agenda.

PTT International marketing department senior area manager Thitiroj Rergsumran said the Thailand’s biggest oil business player is aiming to reintroduce the brand as a quality and high-standard firm. “That’s what we want the Philippines to perceive.”

PTT Philippines Corp. public relations manager Vittaya Viboonterawud said the firm considers the Philippines a “significant and big market due to its fast-growing economy.”

Since PTT is very bullish on the Philippine economy, he said the company will be infusing $47 million in the next five years to bring to 140 the total number of retail stations from the current 73 across Luzon and Visayas.

At the same time, Viboonterawud played down politics and consequent regulatory repercussions, saying “political issues are everywhere.”
PTT is currently in the fuel and lubricant distribution in the country. However, it has deployed teams to look into other business options because the Philippines is “a good consumer.”

PTT, which was formerly known as Petroleum Authority of Thailand, emerged in 1978 to address the needs of domestic consumers affected by the second world crisis on petroleum shortages. With this primary mission in mind, PTT has evolved into a company that has lessened its crude oil imports to one that taps the exploration and production of natural gas, etc.

PTT became a public company in 2001, but remained majority-owned by the Thai government. It now also has businesses in LPG, lubricants, petrochemicals and new businesses such as palm plantation and coal mining.

Of the total seven refineries across Thailand, PTT has shares in five. Its main depot, the Sriracha Oil Terminal, has a capacity of 700 million liters a day.
Viboonterawud does not see as a threat the upcoming ASEAN Economic Community, which is expected to be realised next year. The ASEAN integration allows a single market via the free flow of goods and services via the implementation of zero import duties. He said the competition among oil players has always been there because of the deregulated nature of the industry.

 

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Reading Time: 2 minutes

Thailand’s largest oil and gas company PTT is aiming to become a “regional top brand,” with the Philippines foremost in its business agenda.

Reading Time: 2 minutes

DGOSJT86S7Thailand’s largest oil and gas company PTT is aiming to become a “regional top brand,” with the Philippines foremost in its business agenda.

PTT International marketing department senior area manager Thitiroj Rergsumran said the Thailand’s biggest oil business player is aiming to reintroduce the brand as a quality and high-standard firm. “That’s what we want the Philippines to perceive.”

PTT Philippines Corp. public relations manager Vittaya Viboonterawud said the firm considers the Philippines a “significant and big market due to its fast-growing economy.”

Since PTT is very bullish on the Philippine economy, he said the company will be infusing $47 million in the next five years to bring to 140 the total number of retail stations from the current 73 across Luzon and Visayas.

At the same time, Viboonterawud played down politics and consequent regulatory repercussions, saying “political issues are everywhere.”
PTT is currently in the fuel and lubricant distribution in the country. However, it has deployed teams to look into other business options because the Philippines is “a good consumer.”

PTT, which was formerly known as Petroleum Authority of Thailand, emerged in 1978 to address the needs of domestic consumers affected by the second world crisis on petroleum shortages. With this primary mission in mind, PTT has evolved into a company that has lessened its crude oil imports to one that taps the exploration and production of natural gas, etc.

PTT became a public company in 2001, but remained majority-owned by the Thai government. It now also has businesses in LPG, lubricants, petrochemicals and new businesses such as palm plantation and coal mining.

Of the total seven refineries across Thailand, PTT has shares in five. Its main depot, the Sriracha Oil Terminal, has a capacity of 700 million liters a day.
Viboonterawud does not see as a threat the upcoming ASEAN Economic Community, which is expected to be realised next year. The ASEAN integration allows a single market via the free flow of goods and services via the implementation of zero import duties. He said the competition among oil players has always been there because of the deregulated nature of the industry.

 

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