Thais prefer internet over telly, study says

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internet-asian-girlGoogle Thailand found out in a study that Thais spend more time on the internet than watching TV. They are spending around 16 hours a week on the internet, compared with 10 hours devoted to the television.

Most Thais spent time on four online media: TV, computers, smartphones and tablets, the study said. Time spent on the Internet via mobile phones accounted for 49 per cent of all media use, edging out time spent watching TV at 36 per cent.

However, internet ad spending is still low in Thailand. The Digital Advertising Association of Thailand (DAAT) said TV media still took up the majority of Thai ad budgets at 69 per cent. Online ad revenue made up only 3 per cent of total ad spending, while revenue from mobile ads was less than 1 per cent as per 2012.

But DAAT forecast Thailand’s online media spending will grow by 50 per cent to $110 million in 2013 thanks to increasing use of full commercial 3G. The number of internet users in Thailand is expected to reach 42 million by 2016, up from 35 million currently. The top three internet ad buying sectors are technology and mobile firms, automotive and tourism operators.

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Reading Time: 1 minute

Google Thailand found out in a study that Thais spend more time on the internet than watching TV. They are spending around 16 hours a week on the internet, compared with 10 hours devoted to the television.

Reading Time: 1 minute

internet-asian-girlGoogle Thailand found out in a study that Thais spend more time on the internet than watching TV. They are spending around 16 hours a week on the internet, compared with 10 hours devoted to the television.

Most Thais spent time on four online media: TV, computers, smartphones and tablets, the study said. Time spent on the Internet via mobile phones accounted for 49 per cent of all media use, edging out time spent watching TV at 36 per cent.

However, internet ad spending is still low in Thailand. The Digital Advertising Association of Thailand (DAAT) said TV media still took up the majority of Thai ad budgets at 69 per cent. Online ad revenue made up only 3 per cent of total ad spending, while revenue from mobile ads was less than 1 per cent as per 2012.

But DAAT forecast Thailand’s online media spending will grow by 50 per cent to $110 million in 2013 thanks to increasing use of full commercial 3G. The number of internet users in Thailand is expected to reach 42 million by 2016, up from 35 million currently. The top three internet ad buying sectors are technology and mobile firms, automotive and tourism operators.

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