The homestay experience

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Mustapha Henini, Fraser Suites Doha
Mustapha Henini, Fraser Suites Doha

Fraser Suites Doha is a welcome addition to the Qatari capital’s fast changing skyline with its luxury serviced apartment concept. Inside Investor asked General Manager Mustapha Henini about the latest developments.

Q: Why should a visitor choose Fraser Suites Doha?

A: We are well known for the service we provide, and it’s because of the feeling that we give. It’s not only for the accommodation, but the whole experience of a “home away from home”. We have many satisfied guests and many who stay for a whole year and then want to extend their stay.

Q: Where are your guests from?

A: At the moment they are mainly corporate guests, people who come to Qatar for projects and business. In terms of nationalities, they are from all around the globe, from up to 40 countries, but with many Europeans among them. We also see more people from Southeast Asia coming in, but we are not really focused on single nationalities or source markets. From the Gulf region, we have many guests coming over the weekend or during public holidays, mainly from the UAE, Saudi Arabia and Kuwait. They stay an average of three days with their family. It’s just a few hours’ drive from the UAE and Saudi Arabia.

Q: There are a lot of top hotels in Doha and more to come. How does Fraser keep above the competition?

A: Yes, there will be 18,000 to 20,000 new hotel rooms and some strong brand names coming on the market in the next few years and competition is certainly becoming tough. Where we stand out is that we are focusing on our services and facilities and, as I said, on the experience guests can have with us. We have to focus on what we are good at so that we can survive among the competition.

Fraser Suites Doha, Qatar

A: On the one hand, there will be lots of new hotels coming in, but on the other hand visitor numbers will go up as well. Doha will be very busy in the coming years, with all these new projects and the construction of the Doha Metro and the World Cup infrastructure.

Q: Given this development, isn’t there going to be a shortage in human capital in the hotel sector? How are you going to find the right people?

A:  Yes, this is another challenge. Every hotel has to start from scratch, and to bring staff from abroad. For us, it is easier at least to fill the key positions as we are a global company, we can transfer our people and have enough training facilities. However, moving forward, we will have to keep up with the rest and attract talented people with the right packages and benefits to work for us. We have to provide the right environment, good leadership and development options for them.

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Reading Time: 2 minutes

Mustapha Henini, Fraser Suites Doha

Fraser Suites Doha is a welcome addition to the Qatari capital’s fast changing skyline with its luxury serviced apartment concept. Inside Investor asked General Manager Mustapha Henini about the latest developments.

Reading Time: 2 minutes

Mustapha Henini, Fraser Suites Doha
Mustapha Henini, Fraser Suites Doha

Fraser Suites Doha is a welcome addition to the Qatari capital’s fast changing skyline with its luxury serviced apartment concept. Inside Investor asked General Manager Mustapha Henini about the latest developments.

Q: Why should a visitor choose Fraser Suites Doha?

A: We are well known for the service we provide, and it’s because of the feeling that we give. It’s not only for the accommodation, but the whole experience of a “home away from home”. We have many satisfied guests and many who stay for a whole year and then want to extend their stay.

Q: Where are your guests from?

A: At the moment they are mainly corporate guests, people who come to Qatar for projects and business. In terms of nationalities, they are from all around the globe, from up to 40 countries, but with many Europeans among them. We also see more people from Southeast Asia coming in, but we are not really focused on single nationalities or source markets. From the Gulf region, we have many guests coming over the weekend or during public holidays, mainly from the UAE, Saudi Arabia and Kuwait. They stay an average of three days with their family. It’s just a few hours’ drive from the UAE and Saudi Arabia.

Q: There are a lot of top hotels in Doha and more to come. How does Fraser keep above the competition?

A: Yes, there will be 18,000 to 20,000 new hotel rooms and some strong brand names coming on the market in the next few years and competition is certainly becoming tough. Where we stand out is that we are focusing on our services and facilities and, as I said, on the experience guests can have with us. We have to focus on what we are good at so that we can survive among the competition.

Fraser Suites Doha, Qatar

A: On the one hand, there will be lots of new hotels coming in, but on the other hand visitor numbers will go up as well. Doha will be very busy in the coming years, with all these new projects and the construction of the Doha Metro and the World Cup infrastructure.

Q: Given this development, isn’t there going to be a shortage in human capital in the hotel sector? How are you going to find the right people?

A:  Yes, this is another challenge. Every hotel has to start from scratch, and to bring staff from abroad. For us, it is easier at least to fill the key positions as we are a global company, we can transfer our people and have enough training facilities. However, moving forward, we will have to keep up with the rest and attract talented people with the right packages and benefits to work for us. We have to provide the right environment, good leadership and development options for them.

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