Twitter set to purchase Tweetdeck instead of Ubermedia

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In an effort to disrupt UberMedia’s growing hold on Twitter-related companies, Twitter has all but finalized a deal to purchase Tweetdeck for a reported $40 to $50 million.  UberMedia is said to have made an offer for Tweetdeck in the $25 to $30 million range, but Twitter quickly countered with a much higher offer, leaving Tweetdeck no real choice but to sell.  Twitter’s offer includes both cash and lucrative stock options.  The purchase seems to be relatively defensive, as Twitter did not want UberMedia to control such a large amount of Twitter-related startups, as that might give them more leverage than Twitter is willing to part with.

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Reading Time: 1 minute

In an effort to disrupt UberMedia’s growing hold on Twitter-related companies, Twitter has all but finalized a deal to purchase Tweetdeck for a reported $40 to $50 million.  UberMedia is said to have made an offer for Tweetdeck in the $25 to $30 million range, but Twitter quickly countered with a much higher offer, leaving Tweetdeck no real choice but to sell.  Twitter’s offer includes both cash and lucrative stock options.  The purchase seems to be relatively defensive, as Twitter did not want UberMedia to control such a large amount of Twitter-related startups, as that might give them more leverage than Twitter is willing to part with.

Reading Time: 1 minute

In an effort to disrupt UberMedia’s growing hold on Twitter-related companies, Twitter has all but finalized a deal to purchase Tweetdeck for a reported $40 to $50 million.  UberMedia is said to have made an offer for Tweetdeck in the $25 to $30 million range, but Twitter quickly countered with a much higher offer, leaving Tweetdeck no real choice but to sell.  Twitter’s offer includes both cash and lucrative stock options.  The purchase seems to be relatively defensive, as Twitter did not want UberMedia to control such a large amount of Twitter-related startups, as that might give them more leverage than Twitter is willing to part with.

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