Uber launches motorbike-on-demand service in Bangkok, a global first

Reading Time: 2 minutes

UberMOTO_appWith the the support of the Thai Traffic Police, online taxi service company Uber launched a new on-demand service for a motorbike taxis in Thailand. The company told media at a presentation in Bangkok on February 24 that it is deploying the new “UberMOTO” service initially in the capital, and users will be able to order motorcycle taxis through the Uber app in the same way as they do when ordering a regular Uber taxi.

The introduction of the service for much-in-demand motorbike taxis in the 8.5-million-people metropolis plagued by traffic jams was made coincidentally with a glitch in the city’s Skytrain service on the same morning which reduced train frequencies and turned the morning commute into a nightmare for thousands of people. As a result, demand for Uber services skyrocketed and their rates went up by 40 per cent.

“Bangkok was chosen as the first city globally for this pilot since motorbike taxis are already part of the transportation fabric in Thailand,” Uber said at the presentation.

The company has offered two wheels for courier services, like UberRush, in Bangkok, but this is the first time it is ferrying passengers around on motorbikes. Available within the existing Uber app as a new service, the base fare for UberMOTO is 10 baht ($0.28) plus 3.5 baht ($0.10) per kilometer or 0.85 baht ($0.024) in standing traffic, making it a quite affordable option to get around in a city where traffic speeds have dropped to 11 km/h during rush hour and the average daily commute takes 120 minutes.

Payment is usually made by credit card, but Uber announced that drivers will also accept cash to make the service more accessible to users in a country where less than 10 per cent of the population use a credit card.

As a start, the service will be launched in three business districts, Sathorn, Siam and Silom, and later be expanded within the city as more drivers join. Participating motorcycle drivers will have to be insured and undergo a screening process which includes a police background check. Riders will also have to provide passengers with helmets and should pick up customers up within two minutes.

The service has been “specifically developed for cities in emerging markets where congestion is high,” said Uber. It is also heating on the competing with its big rival in Southeast Asia, GrabTaxi, which offers a similar service called GrabBike in Bangkok, Vietnam and Indonesia. In Indonesia, another service called Go-Jek, a fast-growing domestic motorbike taxi app, has already grown to 200,000 drivers and offers passenger, logistics and delivery services.

 

Do you like this post?
  • Fascinated
  • Happy
  • Sad
  • Angry
  • Bored
  • Afraid

Reading Time: 2 minutes

With the the support of the Thai Traffic Police, online taxi service company Uber launched a new on-demand service for a motorbike taxis in Thailand. The company told media at a presentation in Bangkok on February 24 that it is deploying the new “UberMOTO” service initially in the capital, and users will be able to order motorcycle taxis through the Uber app in the same way as they do when ordering a regular Uber taxi.

Reading Time: 2 minutes

UberMOTO_appWith the the support of the Thai Traffic Police, online taxi service company Uber launched a new on-demand service for a motorbike taxis in Thailand. The company told media at a presentation in Bangkok on February 24 that it is deploying the new “UberMOTO” service initially in the capital, and users will be able to order motorcycle taxis through the Uber app in the same way as they do when ordering a regular Uber taxi.

The introduction of the service for much-in-demand motorbike taxis in the 8.5-million-people metropolis plagued by traffic jams was made coincidentally with a glitch in the city’s Skytrain service on the same morning which reduced train frequencies and turned the morning commute into a nightmare for thousands of people. As a result, demand for Uber services skyrocketed and their rates went up by 40 per cent.

“Bangkok was chosen as the first city globally for this pilot since motorbike taxis are already part of the transportation fabric in Thailand,” Uber said at the presentation.

The company has offered two wheels for courier services, like UberRush, in Bangkok, but this is the first time it is ferrying passengers around on motorbikes. Available within the existing Uber app as a new service, the base fare for UberMOTO is 10 baht ($0.28) plus 3.5 baht ($0.10) per kilometer or 0.85 baht ($0.024) in standing traffic, making it a quite affordable option to get around in a city where traffic speeds have dropped to 11 km/h during rush hour and the average daily commute takes 120 minutes.

Payment is usually made by credit card, but Uber announced that drivers will also accept cash to make the service more accessible to users in a country where less than 10 per cent of the population use a credit card.

As a start, the service will be launched in three business districts, Sathorn, Siam and Silom, and later be expanded within the city as more drivers join. Participating motorcycle drivers will have to be insured and undergo a screening process which includes a police background check. Riders will also have to provide passengers with helmets and should pick up customers up within two minutes.

The service has been “specifically developed for cities in emerging markets where congestion is high,” said Uber. It is also heating on the competing with its big rival in Southeast Asia, GrabTaxi, which offers a similar service called GrabBike in Bangkok, Vietnam and Indonesia. In Indonesia, another service called Go-Jek, a fast-growing domestic motorbike taxi app, has already grown to 200,000 drivers and offers passenger, logistics and delivery services.

 

Do you like this post?
  • Fascinated
  • Happy
  • Sad
  • Angry
  • Bored
  • Afraid