VW plans to export Malaysia-assembled cars to ASEAN

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VW MalaysiaVolkswagen AG is looking to export Volkswagen (VW) vehicles assembled in Malaysia to ASEAN to meet the growing demand in the region.

Executive vice president Weiming Soh said the German carmaker would finalise the plan by year-end and it was in the midst of looking into a specific model for export to neighbouring countries.

“We are in the early stage of learning and I think the competitiveness is an important factor. The business can only work if it is competitive.”

In 2012, the company introduced the Passat – its first model that was locally assembled at the DRB-Hicom factory in Pekan, Pahang.

Just a year later, the Polo Sedan, the new Polo 1.6 and the Jetta joined Volkswagen’s product portfolio of vehicles assembled in Malaysia.

“Malaysia, by far, is still one of the biggest operational base that we have. Malaysia’s production will increase these two years and we will like to bring in more models to Malaysia.

“We are particularly interested to bring in SUV,” said Soh, who is also president of commercial operations for Greater China/Asean for Volkswagen.

He also announced a change in the German carmaker’s senior management.

Armin Keller will be appointed as the new Volkswagen Malaysia managing director, effective July 1, replacing Christoph Aringer who will be returning to Austria.

Aringer will be returning to Porsche Holdings where he was previously from.

Soh said the on-going Volkswagen Malaysia dealer network expansion would  provide greater accessibility and convenience for its customers in Malaysia.

The expansion will see the number of conventional outlets grow to 45 by the end of this year.

In addition, the carmaker is now pioneering additional strategic and innovative channels such as lifestyle dealerships, Volkswagen brand stores, and potential light-house flagship centers, which are all being actively explored

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Reading Time: 1 minute

Volkswagen AG is looking to export Volkswagen (VW) vehicles assembled in Malaysia to ASEAN to meet the growing demand in the region.

Reading Time: 1 minute

VW MalaysiaVolkswagen AG is looking to export Volkswagen (VW) vehicles assembled in Malaysia to ASEAN to meet the growing demand in the region.

Executive vice president Weiming Soh said the German carmaker would finalise the plan by year-end and it was in the midst of looking into a specific model for export to neighbouring countries.

“We are in the early stage of learning and I think the competitiveness is an important factor. The business can only work if it is competitive.”

In 2012, the company introduced the Passat – its first model that was locally assembled at the DRB-Hicom factory in Pekan, Pahang.

Just a year later, the Polo Sedan, the new Polo 1.6 and the Jetta joined Volkswagen’s product portfolio of vehicles assembled in Malaysia.

“Malaysia, by far, is still one of the biggest operational base that we have. Malaysia’s production will increase these two years and we will like to bring in more models to Malaysia.

“We are particularly interested to bring in SUV,” said Soh, who is also president of commercial operations for Greater China/Asean for Volkswagen.

He also announced a change in the German carmaker’s senior management.

Armin Keller will be appointed as the new Volkswagen Malaysia managing director, effective July 1, replacing Christoph Aringer who will be returning to Austria.

Aringer will be returning to Porsche Holdings where he was previously from.

Soh said the on-going Volkswagen Malaysia dealer network expansion would  provide greater accessibility and convenience for its customers in Malaysia.

The expansion will see the number of conventional outlets grow to 45 by the end of this year.

In addition, the carmaker is now pioneering additional strategic and innovative channels such as lifestyle dealerships, Volkswagen brand stores, and potential light-house flagship centers, which are all being actively explored

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