Worst-ever smartphone ad spotted in Manila

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Che selfie1_Arno MaierbruggerDear Mr. Wayne Chi, CEO of KingCom Philippines,

We believe that you are selling great smartphones and your company is certainly good in marketing them, and probably you are really the King of Communications as your company name implies, but this time we think your ad agency has gone too far.

Look at that ad for your Sigma Evo phone series on the back of a public Manila bus (taken on July 14) – it’s still around although people have started complaining about it as early as in April: Che Guevara, the Cuban guerrilla leader and Marxist revolutionary, “smoking” a pen (on the latest version) which resembles his trademark Cohiba cigar in the earlier version, and taking a selfie with one of your new super-elegant phones, calling the action “my way of revolution.”

Well, KingCom, this is soooo creative. Che Guevara can’t fight back, he was shot in 1967 by Bolivian soldiers. There is no copyright on his pictures either, and no violation of personality rights when photos of him get bastardised in Photoshop like this one.

So what is the message of this ad? The romantic revolutionary would have taken a selfie with a Chinese-made smartphone out of pride after he and his comrades liberated Cuba from the burden of capitalism would smartphones have existed then? Or is it just that young people today recognise Guevara’s face because it is still a tremendously popular pop culture icon, in a way Mickey Mouse or Spongebob are?

Tell the creative director of your ad agency that this is the worst and least creative smartphone ad ever made. And not even the idea as such is new, look at Guevara’s iPhone selfie which has been around for quite a while now.

Best regards from Inside Investor and Investvine, Southeast Asia’s prime business news site at www.investvine.com.

Che selfie1_Arno MaierbruggerChe selfie3Che selfie4

 

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Dear Mr. Wayne Chi, CEO of KingCom Philippines, We believe that you are selling great smartphones and your company is certainly good in marketing them, and probably you are really the King of Communications as your company name implies, but this time we think your ad agency has gone too far. Look at that ad for your Sigma Evo phone series on the back of a public Manila bus (taken on July 14) – it’s still around although people have started complaining about it as early as in April: Che Guevara, the Cuban guerrilla leader and Marxist revolutionary, “smoking” a...

Reading Time: 2 minutes

Che selfie1_Arno MaierbruggerDear Mr. Wayne Chi, CEO of KingCom Philippines,

We believe that you are selling great smartphones and your company is certainly good in marketing them, and probably you are really the King of Communications as your company name implies, but this time we think your ad agency has gone too far.

Look at that ad for your Sigma Evo phone series on the back of a public Manila bus (taken on July 14) – it’s still around although people have started complaining about it as early as in April: Che Guevara, the Cuban guerrilla leader and Marxist revolutionary, “smoking” a pen (on the latest version) which resembles his trademark Cohiba cigar in the earlier version, and taking a selfie with one of your new super-elegant phones, calling the action “my way of revolution.”

Well, KingCom, this is soooo creative. Che Guevara can’t fight back, he was shot in 1967 by Bolivian soldiers. There is no copyright on his pictures either, and no violation of personality rights when photos of him get bastardised in Photoshop like this one.

So what is the message of this ad? The romantic revolutionary would have taken a selfie with a Chinese-made smartphone out of pride after he and his comrades liberated Cuba from the burden of capitalism would smartphones have existed then? Or is it just that young people today recognise Guevara’s face because it is still a tremendously popular pop culture icon, in a way Mickey Mouse or Spongebob are?

Tell the creative director of your ad agency that this is the worst and least creative smartphone ad ever made. And not even the idea as such is new, look at Guevara’s iPhone selfie which has been around for quite a while now.

Best regards from Inside Investor and Investvine, Southeast Asia’s prime business news site at www.investvine.com.

Che selfie1_Arno MaierbruggerChe selfie3Che selfie4

 

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