Accor grows Indonesia hotel network

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Europe’s biggest hotel operator Accor plans to open half of its new Southeast Asian hotels in 2013 in Indonesia to serve the middle and luxury market segments in the region’s most populous country in 2013, Indonesian newspaper Bisnis.com reported.

Most of the 18 new hotels scheduled to open in 2013 will be operated under the Ibis brand,says Adi Satria, Accor’s regional director of sales, marketing and distribution for Malaysia, Indonesia and Singapore.

Accor’s expansion in Indonesia is based on a survey of Asian hotel consumers that showed clients will pay up to 24 per cent more to stay at an economy hotel with an international branding, Satria added.

In the medium term, Accor plans to increase to number of hotels from currently from currently 55 to 94, news agency Bloomberg quoted Robert Murray, chief operating officer for Accor’s northeast and Southeast Asian operations, as saying. This will include Accor’s other brands Mercure and Novotel.

Murray said that, altogether, Accor will add 20 hotels in Bandung, Makassar, Serpong, Samarinda and 12 other smaller cities. It will also add 11 properties in the capital, Jakarta, and eight on Bali.

More than two-thirds of Accor’s business in Indonesia comes from domestic travelers, driving demand for its mid-tier brands in secondary or smaller cities in the country, he added.



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Europe’s biggest hotel operator Accor plans to open half of its new Southeast Asian hotels in 2013 in Indonesia to serve the middle and luxury market segments in the region's most populous country in 2013, Indonesian newspaper Bisnis.com reported. Most of the 18 new hotels scheduled to open in 2013 will be operated under the Ibis brand,says Adi Satria, Accor’s regional director of sales, marketing and distribution for Malaysia, Indonesia and Singapore. Accor's expansion in Indonesia is based on a survey of Asian hotel consumers that showed clients will pay up to 24 per cent more to stay at an...

Europe’s biggest hotel operator Accor plans to open half of its new Southeast Asian hotels in 2013 in Indonesia to serve the middle and luxury market segments in the region’s most populous country in 2013, Indonesian newspaper Bisnis.com reported.

Most of the 18 new hotels scheduled to open in 2013 will be operated under the Ibis brand,says Adi Satria, Accor’s regional director of sales, marketing and distribution for Malaysia, Indonesia and Singapore.

Accor’s expansion in Indonesia is based on a survey of Asian hotel consumers that showed clients will pay up to 24 per cent more to stay at an economy hotel with an international branding, Satria added.

In the medium term, Accor plans to increase to number of hotels from currently from currently 55 to 94, news agency Bloomberg quoted Robert Murray, chief operating officer for Accor’s northeast and Southeast Asian operations, as saying. This will include Accor’s other brands Mercure and Novotel.

Murray said that, altogether, Accor will add 20 hotels in Bandung, Makassar, Serpong, Samarinda and 12 other smaller cities. It will also add 11 properties in the capital, Jakarta, and eight on Bali.

More than two-thirds of Accor’s business in Indonesia comes from domestic travelers, driving demand for its mid-tier brands in secondary or smaller cities in the country, he added.



Support ASEAN news

Investvine has been a consistent voice in ASEAN news for more than a decade. From breaking news to exclusive interviews with key ASEAN leaders, we have brought you factual and engaging reports – the stories that matter, free of charge.

Like many news organisations, we are striving to survive in an age of reduced advertising and biased journalism. Our mission is to rise above today’s challenges and chart tomorrow’s world with clear, dependable reporting.

Support us now with a donation of your choosing. Your contribution will help us shine a light on important ASEAN stories, reach more people and lift the manifold voices of this dynamic, influential region.

$
Personal Info

Donation Total: $10.00

 

 

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