AirAsia launches e-commerce portal for beauty products

Beauty channel on AirAsia’s “Super App”

With not many people flying nowadays, Malaysia’s budget airline AirAsia is widening the e-commerce offerings on what it calls “Super App” and is now also enclosing a beauty portal.

AirAsia Beauty is being launched in Malaysia and Indonesia and seeks to meet growing demand for beauty, skincare and fragrance products in the region. The company has rapid expansion plans for AirAsia Beauty, which it claimed would “take the region by storm”.

AirAsia Beauty currently delivers in Klang Valley, Malaysia and in Jakarta, Indonesia through AirAsia Group’s digital logistics venture, Teleport.

“E-commerce and home shopping has now become part of our daily life. From our experience with the AirAsia shop, we observed remarkable demand for our beauty products and decided to carve out AirAsia Beauty as a standalone service,” Lim Ben-Jie, AirAsia Super App head of e-commerce, said.

Expansion planned into other Southeast Asian markets

According to Lim, Malaysia and Indonesia were only the beginning for AirAsia Beauty.

“We have plans for a nationwide expansion in Malaysia and Indonesia, followed by other ASEAN markets. We are working closely with various brands to introduce new products and exclusive bundles soon,” he said.

AirAsia Beauty’s offer includes skincare, makeup, fragrances and wellbeing products “inspired by real-life beauty routines.” It is accessible under the Beauty Tab of the AirAsia Super App which is available on Google Play and Apple Store and offers brands such as History of Whoo, Dr. Morita, Mediheal, The Mineraw, Farmskin, Clio, Dashing Diva and Cosrx, among others.



Support ASEAN news

Investvine has been a consistent voice in ASEAN news for more than a decade. From breaking news to exclusive interviews with key ASEAN leaders, we have brought you factual and engaging reports – the stories that matter, free of charge.

Like many news organisations, we are striving to survive in an age of reduced advertising and biased journalism. Our mission is to rise above today’s challenges and chart tomorrow’s world with clear, dependable reporting.

Support us now with a donation of your choosing. Your contribution will help us shine a light on important ASEAN stories, reach more people and lift the manifold voices of this dynamic, influential region.

$
Personal Info

Donation Total: $10.00

 

 

Beauty channel on AirAsia's "Super App" With not many people flying nowadays, Malaysia’s budget airline AirAsia is widening the e-commerce offerings on what it calls “Super App” and is now also enclosing a beauty portal. AirAsia Beauty is being launched in Malaysia and Indonesia and seeks to meet growing demand for beauty, skincare and fragrance products in the region. The company has rapid expansion plans for AirAsia Beauty, which it claimed would “take the region by storm”. AirAsia Beauty currently delivers in Klang Valley, Malaysia and in Jakarta, Indonesia through AirAsia Group’s digital logistics venture, Teleport. “E-commerce and home shopping...

Beauty channel on AirAsia’s “Super App”

With not many people flying nowadays, Malaysia’s budget airline AirAsia is widening the e-commerce offerings on what it calls “Super App” and is now also enclosing a beauty portal.

AirAsia Beauty is being launched in Malaysia and Indonesia and seeks to meet growing demand for beauty, skincare and fragrance products in the region. The company has rapid expansion plans for AirAsia Beauty, which it claimed would “take the region by storm”.

AirAsia Beauty currently delivers in Klang Valley, Malaysia and in Jakarta, Indonesia through AirAsia Group’s digital logistics venture, Teleport.

“E-commerce and home shopping has now become part of our daily life. From our experience with the AirAsia shop, we observed remarkable demand for our beauty products and decided to carve out AirAsia Beauty as a standalone service,” Lim Ben-Jie, AirAsia Super App head of e-commerce, said.

Expansion planned into other Southeast Asian markets

According to Lim, Malaysia and Indonesia were only the beginning for AirAsia Beauty.

“We have plans for a nationwide expansion in Malaysia and Indonesia, followed by other ASEAN markets. We are working closely with various brands to introduce new products and exclusive bundles soon,” he said.

AirAsia Beauty’s offer includes skincare, makeup, fragrances and wellbeing products “inspired by real-life beauty routines.” It is accessible under the Beauty Tab of the AirAsia Super App which is available on Google Play and Apple Store and offers brands such as History of Whoo, Dr. Morita, Mediheal, The Mineraw, Farmskin, Clio, Dashing Diva and Cosrx, among others.



Support ASEAN news

Investvine has been a consistent voice in ASEAN news for more than a decade. From breaking news to exclusive interviews with key ASEAN leaders, we have brought you factual and engaging reports – the stories that matter, free of charge.

Like many news organisations, we are striving to survive in an age of reduced advertising and biased journalism. Our mission is to rise above today’s challenges and chart tomorrow’s world with clear, dependable reporting.

Support us now with a donation of your choosing. Your contribution will help us shine a light on important ASEAN stories, reach more people and lift the manifold voices of this dynamic, influential region.

$
Personal Info

Donation Total: $10.00

 

 

NO COMMENTS

Leave a Reply