AirAsia launches e-commerce portal for beauty products
With not many people flying nowadays, Malaysia’s budget airline AirAsia is widening the e-commerce offerings on what it calls “Super App” and is now also enclosing a beauty portal.
AirAsia Beauty is being launched in Malaysia and Indonesia and seeks to meet growing demand for beauty, skincare and fragrance products in the region. The company has rapid expansion plans for AirAsia Beauty, which it claimed would “take the region by storm”.
AirAsia Beauty currently delivers in Klang Valley, Malaysia and in Jakarta, Indonesia through AirAsia Group’s digital logistics venture, Teleport.
“E-commerce and home shopping has now become part of our daily life. From our experience with the AirAsia shop, we observed remarkable demand for our beauty products and decided to carve out AirAsia Beauty as a standalone service,” Lim Ben-Jie, AirAsia Super App head of e-commerce, said.
Expansion planned into other Southeast Asian markets
According to Lim, Malaysia and Indonesia were only the beginning for AirAsia Beauty.
“We have plans for a nationwide expansion in Malaysia and Indonesia, followed by other ASEAN markets. We are working closely with various brands to introduce new products and exclusive bundles soon,” he said.
AirAsia Beauty’s offer includes skincare, makeup, fragrances and wellbeing products “inspired by real-life beauty routines.” It is accessible under the Beauty Tab of the AirAsia Super App which is available on Google Play and Apple Store and offers brands such as History of Whoo, Dr. Morita, Mediheal, The Mineraw, Farmskin, Clio, Dashing Diva and Cosrx, among others.
Beauty channel on AirAsia's "Super App" With not many people flying nowadays, Malaysia’s budget airline AirAsia is widening the e-commerce offerings on what it calls “Super App” and is now also enclosing a beauty portal. AirAsia Beauty is being launched in Malaysia and Indonesia and seeks to meet growing demand for beauty, skincare and fragrance products in the region. The company has rapid expansion plans for AirAsia Beauty, which it claimed would “take the region by storm”. AirAsia Beauty currently delivers in Klang Valley, Malaysia and in Jakarta, Indonesia through AirAsia Group’s digital logistics venture, Teleport. “E-commerce and home shopping...
With not many people flying nowadays, Malaysia’s budget airline AirAsia is widening the e-commerce offerings on what it calls “Super App” and is now also enclosing a beauty portal.
AirAsia Beauty is being launched in Malaysia and Indonesia and seeks to meet growing demand for beauty, skincare and fragrance products in the region. The company has rapid expansion plans for AirAsia Beauty, which it claimed would “take the region by storm”.
AirAsia Beauty currently delivers in Klang Valley, Malaysia and in Jakarta, Indonesia through AirAsia Group’s digital logistics venture, Teleport.
“E-commerce and home shopping has now become part of our daily life. From our experience with the AirAsia shop, we observed remarkable demand for our beauty products and decided to carve out AirAsia Beauty as a standalone service,” Lim Ben-Jie, AirAsia Super App head of e-commerce, said.
Expansion planned into other Southeast Asian markets
According to Lim, Malaysia and Indonesia were only the beginning for AirAsia Beauty.
“We have plans for a nationwide expansion in Malaysia and Indonesia, followed by other ASEAN markets. We are working closely with various brands to introduce new products and exclusive bundles soon,” he said.
AirAsia Beauty’s offer includes skincare, makeup, fragrances and wellbeing products “inspired by real-life beauty routines.” It is accessible under the Beauty Tab of the AirAsia Super App which is available on Google Play and Apple Store and offers brands such as History of Whoo, Dr. Morita, Mediheal, The Mineraw, Farmskin, Clio, Dashing Diva and Cosrx, among others.
