AirAsia Launches Food Delivery Services in Thailand
Malaysia’s budget airline group AirAsia on August 18 launched its digital services platform “Super App” in Thailand, starting with the rollout of a food delivery services in selected districts of Bangkok, the airline said in a same-day statement.
Other offerings such as courier services, grocery delivery, ride-hailing, beauty and wellness services and online shopping would be launched in the coming weeks, AirAsia Super App CEO Amanda Woo said, adding that the app would expand its reach to Phuket and Chiang Mai and further in the near future.
The launch follows the acquisition of the Thai business of Indonesian e-commerce firm Gojek for $50 million in July, which included the digital infrastructure for ride-hailing, food delivery and mobile payments.
It is a sign that AirAsia is seeking to diversify its travel business which has been severely hit by the Covid-19 pandemic by entering the digital economy space.
Entering a crowded market
The initial service branded “airasia food” allowed for “easy food ordering and seamless online payments,” including with credit and debit cards, bank transfers, BigPay, PromptPay and e-wallets, the company said.
It is offering a number of incentives for both merchants and customers for a limited time after the launch, it added.
While AirAsia certainly has strong brand recognition, it is in fact entering a very crowded market in Thailand. Established players such as Foodpanda, GrabFood, LineMan, Eatigo and others are just being joined by ShopeeFood, the new food delivery unit of e-commerce portal Shopee, making a successful start of another service quite ambitious, observers noted.
A new player appears on Thailand's food delivery market Malaysia’s budget airline group AirAsia on August 18 launched its digital services platform “Super App” in Thailand, starting with the rollout of a food delivery services in selected districts of Bangkok, the airline said in a same-day statement. Other offerings such as courier services, grocery delivery, ride-hailing, beauty and wellness services and online shopping would be launched in the coming weeks, AirAsia Super App CEO Amanda Woo said, adding that the app would expand its reach to Phuket and Chiang Mai and further in the near future. The launch follows the...
Malaysia’s budget airline group AirAsia on August 18 launched its digital services platform “Super App” in Thailand, starting with the rollout of a food delivery services in selected districts of Bangkok, the airline said in a same-day statement.
Other offerings such as courier services, grocery delivery, ride-hailing, beauty and wellness services and online shopping would be launched in the coming weeks, AirAsia Super App CEO Amanda Woo said, adding that the app would expand its reach to Phuket and Chiang Mai and further in the near future.
The launch follows the acquisition of the Thai business of Indonesian e-commerce firm Gojek for $50 million in July, which included the digital infrastructure for ride-hailing, food delivery and mobile payments.
It is a sign that AirAsia is seeking to diversify its travel business which has been severely hit by the Covid-19 pandemic by entering the digital economy space.
Entering a crowded market
The initial service branded “airasia food” allowed for “easy food ordering and seamless online payments,” including with credit and debit cards, bank transfers, BigPay, PromptPay and e-wallets, the company said.
It is offering a number of incentives for both merchants and customers for a limited time after the launch, it added.
While AirAsia certainly has strong brand recognition, it is in fact entering a very crowded market in Thailand. Established players such as Foodpanda, GrabFood, LineMan, Eatigo and others are just being joined by ShopeeFood, the new food delivery unit of e-commerce portal Shopee, making a successful start of another service quite ambitious, observers noted.
