AirAsia to launch food delivery service in Singapore
Malaysia-headquartered budget airline AirAsia, looking to offset a collapse in revenues as the Covid-19 virus has destroyed the international travel business, is expanding with its food delivery service AirAsia Food to Singapore, group CEO Tony Fernandes said in a LinkedIn post on February 17.
AirAsia Food, which began operations in May 2020 in Malaysia in competition to established market players such as Foodpanda or GrabFood, wants to conquer the market with lower or even zero commissions and “provide value, simplicity and inclusivity for everyone,” according to Fernandes.
In Malaysia, the service has reportedly 500 restaurants as partners and does 1,000 food deliveries a day, currently only in the capital and the Klang Valley region, while the market leaders were fulfilling 55,000 daily deliveries.
AirAsia Food reportedly plans to commence its food delivery service in Singapore in March after it has obtained all necessary approvals from Singapore authorities.
On top of food and beverage outlets, AirAsia is also calling for those in the beauty, fashion, fresh produce and hotel industry to register their interest, as it is preparing to launch more products.
“Super app” planned for a number of digital services
Fernandes has said previously that he plans to launch a “super app” for Southeast Asia with which customers can “fly, stay, shop, eat, chat” from a one-stop-shop application.
In Singapore, the major food delivery players are Foodpanda, Deliveroo and GrabFood, which entered the market in 2012, 2015 and 2018, respectively. Other platforms are also trying to tap into the growing business, namely WhyQ, Chope On and Pickupp.
Fernandes said he was sure AirAsia Food “will do well” in Singapore despite the crowded market space.
“We are coming to Singapore with a roar,” he said.
AirAsia Group CEO Tony Fernandes in his side job as food delivery man Malaysia-headquartered budget airline AirAsia, looking to offset a collapse in revenues as the Covid-19 virus has destroyed the international travel business, is expanding with its food delivery service AirAsia Food to Singapore, group CEO Tony Fernandes said in a LinkedIn post on February 17. AirAsia Food, which began operations in May 2020 in Malaysia in competition to established market players such as Foodpanda or GrabFood, wants to conquer the market with lower or even zero commissions and “provide value, simplicity and inclusivity for everyone,” according to Fernandes....
Malaysia-headquartered budget airline AirAsia, looking to offset a collapse in revenues as the Covid-19 virus has destroyed the international travel business, is expanding with its food delivery service AirAsia Food to Singapore, group CEO Tony Fernandes said in a LinkedIn post on February 17.
AirAsia Food, which began operations in May 2020 in Malaysia in competition to established market players such as Foodpanda or GrabFood, wants to conquer the market with lower or even zero commissions and “provide value, simplicity and inclusivity for everyone,” according to Fernandes.
In Malaysia, the service has reportedly 500 restaurants as partners and does 1,000 food deliveries a day, currently only in the capital and the Klang Valley region, while the market leaders were fulfilling 55,000 daily deliveries.
AirAsia Food reportedly plans to commence its food delivery service in Singapore in March after it has obtained all necessary approvals from Singapore authorities.
On top of food and beverage outlets, AirAsia is also calling for those in the beauty, fashion, fresh produce and hotel industry to register their interest, as it is preparing to launch more products.
“Super app” planned for a number of digital services
Fernandes has said previously that he plans to launch a “super app” for Southeast Asia with which customers can “fly, stay, shop, eat, chat” from a one-stop-shop application.
In Singapore, the major food delivery players are Foodpanda, Deliveroo and GrabFood, which entered the market in 2012, 2015 and 2018, respectively. Other platforms are also trying to tap into the growing business, namely WhyQ, Chope On and Pickupp.
Fernandes said he was sure AirAsia Food “will do well” in Singapore despite the crowded market space.
“We are coming to Singapore with a roar,” he said.
