Firoz is advisor to public and private sector on various issues – ranging from strategy, transformation, innovation, communications, reputation management, crisis management and communications amongst others. She obtained two degrees from Imperial College of Science and Technology of London and is a Qualified Chartered Engineer in the United Kingdom and received her MBA Degree from Tanaka School of Imperial College in London. Overall, Firoz has almost 30 years of experience in her fields.
Her experience has spanned various sectors and industries – this includes international public and private sectors and global academic institutions. Firoz started her career as a chartered civil engineer by managing multi-million dollar complex large-scale international construction, engineering and developmental projects in Malaysia and the UK.
She has advised in the renewable energy industry on global strategy and expansion, led notable projects in the financial industry advising corporate strategy, transformation, expansion and communications before serving the Office of the former Chief Secretary to the Government of Malaysia (Head of Public Service). In the public sector she was involved in transformation, innovation, strategy, communications and crises management and public service delivery and coaching for senior public officials. She has led branding of country, cities and township project and also created branding and marketing strategies for new image of countries, companies, institutions, initiatives, products and markets.
Her experience has also spanned leading and facilitating organisational change in public and private sectors, developing and implementing communications and reputational strategies for organisations and governments. Firoz has led projects that directly affect companies’ bottom line, and led human resource transformation through performance management tracking reformation and coaching.
Firoz has overseen numerous public relations, crisis management and other visibility programmes in public and private sectors including policy branding. She writes speeches and articles for public and private sector leaders and continues to do so now. In addition she moderates local and international panel sessions on private and public sector issues in Malaysia and globally.
Firoz has worked with and advised global academic institutions including Said Business School of University of Oxford and LKY School of Public Policy of National University of Singapore.
She has been involved in Islamic Branding and Marketing projects which looked into products and services, companies, local councils and countries. In addition she was involved in the setting up and subsequently advised the School of Government, on development of public sector leaders and positioning of public sector.
Firoz has contributed and coordinated in 6 books in public sector and her latest is on Leadership In ASEAN;– Global Perspectives on Leadership. She has written extensively on “Ethics In Business” which is now carried by several international media. Read my column "Ethics In Business" at https://investvine.com/author/firoz where she interviewed global personalities on ethics in business in their industries.
She is currently involved with Government of Malaysia and the United Nations Development Programme on projects relating to public and corporate governance as well as an advisor to Bank Rakyat.
Is Dubai today operating the same business model as it did pre-2010? What has changed? Has ethics a place in investment in Dubai? Dr. Belaid Rettab, Dubai Chamber of Commerce and Industry, shares his views.
There are many facets to how a brand is built. Yet when you break down the many strong national brands globally, you can't but ask what were the bases to their creation, their formation and their endurance, writes Firoz Abdul Hamid.