McDonald’s Enters Vietnam…Burger War Kicks Off!
US fast food chain McDonald’s this weekend will open its first restaurant in Vietnam by entering a new Southeast Asian country for the first time in two decades. The largest burger chain aims to catch up with rivals such as Burger King in the country of more than 90 million people.
McDonald’s will start service in Ho Chi Minh City on February 8. The first branch in Vietnam’s biggest city will have 350 seats, said Henry Nguyen, owner of McDonald’s local partner Good Day Hospitality. Nguyen, son-in-law of Prime Minister Nguyen Tan Dung, said he wants to expand the chain to at least 100 branches within a decade.
The burger giant in Vietnam is competing with 29 Burger King restaurants which started to open in 2011, and a number of outlets by KFC which has been in the country since 1997. Other foreign fast food brands in Vietnam are Dairy Queen, Carl’s Jr., Domino’s Pizza, Dunkin’ Donuts, Baskin-Robbins, Popeyes Louisiana Kitchen, Subway Restaurants and Starbucks.
There are about 400 McDonald’s in the Philippines, 260 in Malaysia, 195 in Thailand, and 150 in Indonesia. Vietnam is the first Southeast Asian market since the company opened its restaurant in Brunei in 1992. McDonald’s hade about 68 per cent of revenue outside the US in 2012, compared with 49 per cent in 2000.
Vietnam has averaged economic growth of 6.6 per cent over the past ten years, quadrupling its per-capita income to $1,896 in 2013 from $402 in 2000, according to International Monetary Fund estimates. The gain has given the country middle-income status by the World Bank.
US fast food chain McDonald's this weekend will open its first restaurant in Vietnam by entering a new Southeast Asian country for the first time in two decades. The largest burger chain aims to catch up with rivals such as Burger King in the country of more than 90 million people. McDonald's will start service in Ho Chi Minh City on February 8. The first branch in Vietnam’s biggest city will have 350 seats, said Henry Nguyen, owner of McDonald’s local partner Good Day Hospitality. Nguyen, son-in-law of Prime Minister Nguyen Tan Dung, said he wants to expand the chain...
US fast food chain McDonald’s this weekend will open its first restaurant in Vietnam by entering a new Southeast Asian country for the first time in two decades. The largest burger chain aims to catch up with rivals such as Burger King in the country of more than 90 million people.
McDonald’s will start service in Ho Chi Minh City on February 8. The first branch in Vietnam’s biggest city will have 350 seats, said Henry Nguyen, owner of McDonald’s local partner Good Day Hospitality. Nguyen, son-in-law of Prime Minister Nguyen Tan Dung, said he wants to expand the chain to at least 100 branches within a decade.
The burger giant in Vietnam is competing with 29 Burger King restaurants which started to open in 2011, and a number of outlets by KFC which has been in the country since 1997. Other foreign fast food brands in Vietnam are Dairy Queen, Carl’s Jr., Domino’s Pizza, Dunkin’ Donuts, Baskin-Robbins, Popeyes Louisiana Kitchen, Subway Restaurants and Starbucks.
There are about 400 McDonald’s in the Philippines, 260 in Malaysia, 195 in Thailand, and 150 in Indonesia. Vietnam is the first Southeast Asian market since the company opened its restaurant in Brunei in 1992. McDonald’s hade about 68 per cent of revenue outside the US in 2012, compared with 49 per cent in 2000.
Vietnam has averaged economic growth of 6.6 per cent over the past ten years, quadrupling its per-capita income to $1,896 in 2013 from $402 in 2000, according to International Monetary Fund estimates. The gain has given the country middle-income status by the World Bank.
