Cheesy Singapore tourism promotion video goes viral

Cheesy Singapore tourism promotion video goes viral The Singapore Tourism Board acknowledged that a promotional video that has drawn flak online for low production quality and a cheesy storyline “could have been done better”.

In a statement, Oliver Chong, STB executive director for communications and industry marketing, said the video was produced for the Philippines by Philippine network ABS-CBN “in an effort to customise content for this audience”.

They said that when the video had been shared on STB’s Facebook page for the Philippines, it attracted over 3,400 likes in the first week and garnered some 900 comments, largely positive.

“Nevertheless, we thank readers for their feedback on the video and acknowledge that some aspects of it could have been done better”.

Uploaded to its YouTube channel last month, STB on April 7 took down the three-minute clip, which was meant to encourage people from the Philippines to visit the city-state.

Titled “See where the world is heading”, it features a romantic couple traveling to Singapore to celebrate their anniversary. They walk around Marina Bay Sands and Gardens By The Bay, and at the luxury hotel’s rooftop skypark, the woman gives her man a very surprising present.

The video, which was uploaded on 26 March, was taken down hours after news and lifestyle website Mothership.sg came out with a post Monday titled This STB video is so bad it will go viral. The reactions on social media proved the site right.



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The Singapore Tourism Board acknowledged that a promotional video that has drawn flak online for low production quality and a cheesy storyline "could have been done better". In a statement, Oliver Chong, STB executive director for communications and industry marketing, said the video was produced for the Philippines by Philippine network ABS-CBN "in an effort to customise content for this audience". They said that when the video had been shared on STB's Facebook page for the Philippines, it attracted over 3,400 likes in the first week and garnered some 900 comments, largely positive. "Nevertheless, we thank readers for their feedback...

Cheesy Singapore tourism promotion video goes viral The Singapore Tourism Board acknowledged that a promotional video that has drawn flak online for low production quality and a cheesy storyline “could have been done better”.

In a statement, Oliver Chong, STB executive director for communications and industry marketing, said the video was produced for the Philippines by Philippine network ABS-CBN “in an effort to customise content for this audience”.

They said that when the video had been shared on STB’s Facebook page for the Philippines, it attracted over 3,400 likes in the first week and garnered some 900 comments, largely positive.

“Nevertheless, we thank readers for their feedback on the video and acknowledge that some aspects of it could have been done better”.

Uploaded to its YouTube channel last month, STB on April 7 took down the three-minute clip, which was meant to encourage people from the Philippines to visit the city-state.

Titled “See where the world is heading”, it features a romantic couple traveling to Singapore to celebrate their anniversary. They walk around Marina Bay Sands and Gardens By The Bay, and at the luxury hotel’s rooftop skypark, the woman gives her man a very surprising present.

The video, which was uploaded on 26 March, was taken down hours after news and lifestyle website Mothership.sg came out with a post Monday titled This STB video is so bad it will go viral. The reactions on social media proved the site right.



Support ASEAN news

Investvine has been a consistent voice in ASEAN news for more than a decade. From breaking news to exclusive interviews with key ASEAN leaders, we have brought you factual and engaging reports – the stories that matter, free of charge.

Like many news organisations, we are striving to survive in an age of reduced advertising and biased journalism. Our mission is to rise above today’s challenges and chart tomorrow’s world with clear, dependable reporting.

Support us now with a donation of your choosing. Your contribution will help us shine a light on important ASEAN stories, reach more people and lift the manifold voices of this dynamic, influential region.

$
Personal Info

Donation Total: $10.00