Digital marketing replacing other mediums
Digital advertising has, for the first time, outpaced print advertising in the United States, and it won’t be long before it is king of the Middle East as well. With the Middle East’s young, growing populations and increasing internet penetration, digital marketing is seen as the future of advertising. As people increasingly go online for their news, social media, and shopping, digital advertisements are seen as the only real way to reach the market. Large corporations are choosing increasingly to avoid expensive print and television ads and opt for more results using digital marketing. For example, PepsiCo chose for the first time in 23 years not to run a Super Bowl ad, but rather to focus on an online campaign to target online participants. Other large companies have followed suit and are using digital marketing for everything from direct sales to brand promoting to crisis management.
Digital advertising has, for the first time, outpaced print advertising in the United States, and it won’t be long before it is king of the Middle East as well. With the Middle East’s young, growing populations and increasing internet penetration, digital marketing is seen as the future of advertising. As people increasingly go online for their news, social media, and shopping, digital advertisements are seen as the only real way to reach the market. Large corporations are choosing increasingly to avoid expensive print and television ads and opt for more results using digital marketing. For example, PepsiCo chose for the...
Digital advertising has, for the first time, outpaced print advertising in the United States, and it won’t be long before it is king of the Middle East as well. With the Middle East’s young, growing populations and increasing internet penetration, digital marketing is seen as the future of advertising. As people increasingly go online for their news, social media, and shopping, digital advertisements are seen as the only real way to reach the market. Large corporations are choosing increasingly to avoid expensive print and television ads and opt for more results using digital marketing. For example, PepsiCo chose for the first time in 23 years not to run a Super Bowl ad, but rather to focus on an online campaign to target online participants. Other large companies have followed suit and are using digital marketing for everything from direct sales to brand promoting to crisis management.
