E-Commerce booming in Indonesia, says survey
Up to 76 per cent of Internet users in Indonesia shopped online over the past year and spent $450 annually on average, a survey has revealed according to the Jakarta Post.
The survey conducted by Greenberg Brand Strategy for credit card company Visa showed that online shoppers were now younger and spent more money on shopping websites. Almost half, or 48 per cent, of the online shoppers were in the 18-to-30-year age group and earned a higher income.
“E-commerce in Indonesia is growing rapidly as the number of Indonesian people connected to the Net, especially through smartphones, is growing,” said Ellyana Fuad, the president director of Visa Indonesia.
“The online market expansion and the growing number of online retailers last year clearly showed that there had been changes in young people’s online shopping behaviour.”
The survey categorised the respondents based on the quantity of products and services ordered online and identified three types of online shoppers. The first type is the “mature” shopper, comprising 48 per cent of all Indonesian online shoppers. They spend $535 on average per month, with the majority of them spending money on travel, retail and other services.
The second category is the emergent shopper, making up 23 per cent and who only purchases one or two types of goods online. This group spends about $330 every month. The third category is the evolving type, which accounts for 29 per cent of shoppers and spends around $412 per month to purchase three to four types of goods online.
Experts have pegged the value of Indonesia’s e-commerce potential at between $10 and $12 billion by 2015, spurred by the growing number of smartphone users connected to the Internet.
Up to 76 per cent of Internet users in Indonesia shopped online over the past year and spent $450 annually on average, a survey has revealed according to the Jakarta Post. The survey conducted by Greenberg Brand Strategy for credit card company Visa showed that online shoppers were now younger and spent more money on shopping websites. Almost half, or 48 per cent, of the online shoppers were in the 18-to-30-year age group and earned a higher income. “E-commerce in Indonesia is growing rapidly as the number of Indonesian people connected to the Net, especially through smartphones, is growing,” said...
Up to 76 per cent of Internet users in Indonesia shopped online over the past year and spent $450 annually on average, a survey has revealed according to the Jakarta Post.
The survey conducted by Greenberg Brand Strategy for credit card company Visa showed that online shoppers were now younger and spent more money on shopping websites. Almost half, or 48 per cent, of the online shoppers were in the 18-to-30-year age group and earned a higher income.
“E-commerce in Indonesia is growing rapidly as the number of Indonesian people connected to the Net, especially through smartphones, is growing,” said Ellyana Fuad, the president director of Visa Indonesia.
“The online market expansion and the growing number of online retailers last year clearly showed that there had been changes in young people’s online shopping behaviour.”
The survey categorised the respondents based on the quantity of products and services ordered online and identified three types of online shoppers. The first type is the “mature” shopper, comprising 48 per cent of all Indonesian online shoppers. They spend $535 on average per month, with the majority of them spending money on travel, retail and other services.
The second category is the emergent shopper, making up 23 per cent and who only purchases one or two types of goods online. This group spends about $330 every month. The third category is the evolving type, which accounts for 29 per cent of shoppers and spends around $412 per month to purchase three to four types of goods online.
Experts have pegged the value of Indonesia’s e-commerce potential at between $10 and $12 billion by 2015, spurred by the growing number of smartphone users connected to the Internet.
