Ferrero sweetens Myanmar retail scene
Italian chocolate maker Ferrero, famous for its Nutella, Kinder Surprise, Pocket Coffee, Tic Tac and Ferrero Rocher brands, has entered Myanmar and has been granted permission to distribute its products locally.
Ferrero has already established a presence in Southeast Asia and distributes its products in Singapore, Malaysia, Thailand, Indonesia and the Philippines. In Myanmar, Ferrero said it is now ready to take up “the new challenge” in a market of around 60 million people. Premium Distribution Company and Pahtama Group in Myanmar have been appointed as formal representatives of Ferrero.
“The potential is huge,” a Ferrero spokesperson said. “Our major brands are already well recognised names in this part of the world. We are looking to expand awareness of our brand among the predominantly young new consumers.”
Ferrero’s productsare indeed not unknown in Myanmar, as they have been imported from China and Thailand in the past, mostly as copycat products.
Ferrero will have to compete with German confectionery maker Haribo which also entered Myanmar recently, distributing its Gummy Bear and liquorice sweets.
Italian chocolate maker Ferrero, famous for its Nutella, Kinder Surprise, Pocket Coffee, Tic Tac and Ferrero Rocher brands, has entered Myanmar and has been granted permission to distribute its products locally. Ferrero has already established a presence in Southeast Asia and distributes its products in Singapore, Malaysia, Thailand, Indonesia and the Philippines. In Myanmar, Ferrero said it is now ready to take up "the new challenge" in a market of around 60 million people. Premium Distribution Company and Pahtama Group in Myanmar have been appointed as formal representatives of Ferrero. "The potential is huge," a Ferrero spokesperson said. "Our major...
Italian chocolate maker Ferrero, famous for its Nutella, Kinder Surprise, Pocket Coffee, Tic Tac and Ferrero Rocher brands, has entered Myanmar and has been granted permission to distribute its products locally.
Ferrero has already established a presence in Southeast Asia and distributes its products in Singapore, Malaysia, Thailand, Indonesia and the Philippines. In Myanmar, Ferrero said it is now ready to take up “the new challenge” in a market of around 60 million people. Premium Distribution Company and Pahtama Group in Myanmar have been appointed as formal representatives of Ferrero.
“The potential is huge,” a Ferrero spokesperson said. “Our major brands are already well recognised names in this part of the world. We are looking to expand awareness of our brand among the predominantly young new consumers.”
Ferrero’s productsare indeed not unknown in Myanmar, as they have been imported from China and Thailand in the past, mostly as copycat products.
Ferrero will have to compete with German confectionery maker Haribo which also entered Myanmar recently, distributing its Gummy Bear and liquorice sweets.
