Finally, Cambodia gets 7-Eleven convenience stores

Japan’s convenience store chain 7-Eleven is entering the Cambodian market after it signed a master franchise agreement with CP ALL (Cambodia) Co. Ltd., an indirect subsidiary of CP ALL Public Co. Ltd. of Thailand, to open and operate 7-Eleven stores in Cambodia as soon as next year despite current widespread economic disruptions from the coronavirus crisis.

The first Cambodian 7-Eleven-branded store is expected to open in Phnom Penh in 2021. The master franchisee says it plans to “modernise the small-format environment and bring greater convenience to shoppers.”

In 1988, CP ALL was established to operate 7-Eleven stores in Thailand under an exclusive licensing agreement with 7-Eleven Inc., the Dallas, US-based subsidiary of Japan’s Seven & I Holdings Co., Ltd. The first Thailand 7-Eleven store opened in Bangkok in 1989, and CP ALL now operates nearly 12,000 stores in the country, counting second only to Japan.

Fresh food with regional tastes

Internationally popular products, beverages, snacks and immediately consumable fresh foods with recipes developed for regional tastes will be part of the convenience offerings for Cambodian shoppers, the company said.

Cambodia will be the 19th country where 7-Eleven stores operate. Other countries or regions apart from Cambodia and Thailand are the US, Canada, Mexico, Japan, Thailand, South Korea, China (including Hong Kong), the Philippines, Australia, Singapore, Malaysia, Vietnam, United Arab Emirates, Norway, Sweden, Denmark and India.

Cambodia is one of several new overseas markets where the Japanese retail group is opening new stores, including in India.

In Cambodia, their outlets will compete with existing convenience stores such as local Smile Mini Marts and US-Canadian franchise Circle K. Other players are Kiwimart, Aeon MaxValu Express and Lucky Express.

Japan’s convenience store chain 7-Eleven is entering the Cambodian market after it signed a master franchise agreement with CP ALL (Cambodia) Co. Ltd., an indirect subsidiary of CP ALL Public Co. Ltd. of Thailand, to open and operate 7-Eleven stores in Cambodia as soon as next year despite current widespread economic disruptions from the coronavirus crisis. The first Cambodian 7-Eleven-branded store is expected to open in Phnom Penh in 2021. The master franchisee says it plans to "modernise the small-format environment and bring greater convenience to shoppers." In 1988, CP ALL was established to operate 7-Eleven stores in Thailand under...

Japan’s convenience store chain 7-Eleven is entering the Cambodian market after it signed a master franchise agreement with CP ALL (Cambodia) Co. Ltd., an indirect subsidiary of CP ALL Public Co. Ltd. of Thailand, to open and operate 7-Eleven stores in Cambodia as soon as next year despite current widespread economic disruptions from the coronavirus crisis.

The first Cambodian 7-Eleven-branded store is expected to open in Phnom Penh in 2021. The master franchisee says it plans to “modernise the small-format environment and bring greater convenience to shoppers.”

In 1988, CP ALL was established to operate 7-Eleven stores in Thailand under an exclusive licensing agreement with 7-Eleven Inc., the Dallas, US-based subsidiary of Japan’s Seven & I Holdings Co., Ltd. The first Thailand 7-Eleven store opened in Bangkok in 1989, and CP ALL now operates nearly 12,000 stores in the country, counting second only to Japan.

Fresh food with regional tastes

Internationally popular products, beverages, snacks and immediately consumable fresh foods with recipes developed for regional tastes will be part of the convenience offerings for Cambodian shoppers, the company said.

Cambodia will be the 19th country where 7-Eleven stores operate. Other countries or regions apart from Cambodia and Thailand are the US, Canada, Mexico, Japan, Thailand, South Korea, China (including Hong Kong), the Philippines, Australia, Singapore, Malaysia, Vietnam, United Arab Emirates, Norway, Sweden, Denmark and India.

Cambodia is one of several new overseas markets where the Japanese retail group is opening new stores, including in India.

In Cambodia, their outlets will compete with existing convenience stores such as local Smile Mini Marts and US-Canadian franchise Circle K. Other players are Kiwimart, Aeon MaxValu Express and Lucky Express.

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