German ad-bidding platform comes to SE Asia

sociomanticBerlin, Germany-based ad bidding platform Sociomantic has opened its first office in Southeast Asia in Singapore and will launch its regional arm on July 1, the company announced.

The startup provides a real-time bidding platform targeted at ad buyers. When a site loads, its engine will match the highest bidder for the particular visitor’s profile and show its ad. Proponents of ad-bidding technology say it allows advertisers to show more specific ads to target audiences.

Sociomantic’s Southeast Asia managing director is Rohit Kumar, a former Google employee.

The four year-old startup has been expanding since 2011 across Europe and in 2012 to Sao Paulo and New York. In 2013, it opened offices in San Francisco, Chicago and Mumbai. The 120-staff company said it did not receive external funding.

Sociomantic competes with other bidding exchanges such as Goggle’s Invite Media , San Francisco-based Triggit and AdzCentral in Singapore. In Southeast Asia, it wants to offer companies a way to advertise on Facebook Exchange, which would be a premiere for the region.



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Berlin, Germany-based ad bidding platform Sociomantic has opened its first office in Southeast Asia in Singapore and will launch its regional arm on July 1, the company announced. The startup provides a real-time bidding platform targeted at ad buyers. When a site loads, its engine will match the highest bidder for the particular visitor’s profile and show its ad. Proponents of ad-bidding technology say it allows advertisers to show more specific ads to target audiences. Sociomantic's Southeast Asia managing director is Rohit Kumar, a former Google employee. The four year-old startup has been expanding since 2011 across Europe and in...

sociomanticBerlin, Germany-based ad bidding platform Sociomantic has opened its first office in Southeast Asia in Singapore and will launch its regional arm on July 1, the company announced.

The startup provides a real-time bidding platform targeted at ad buyers. When a site loads, its engine will match the highest bidder for the particular visitor’s profile and show its ad. Proponents of ad-bidding technology say it allows advertisers to show more specific ads to target audiences.

Sociomantic’s Southeast Asia managing director is Rohit Kumar, a former Google employee.

The four year-old startup has been expanding since 2011 across Europe and in 2012 to Sao Paulo and New York. In 2013, it opened offices in San Francisco, Chicago and Mumbai. The 120-staff company said it did not receive external funding.

Sociomantic competes with other bidding exchanges such as Goggle’s Invite Media , San Francisco-based Triggit and AdzCentral in Singapore. In Southeast Asia, it wants to offer companies a way to advertise on Facebook Exchange, which would be a premiere for the region.



Support ASEAN news

Investvine has been a consistent voice in ASEAN news for more than a decade. From breaking news to exclusive interviews with key ASEAN leaders, we have brought you factual and engaging reports – the stories that matter, free of charge.

Like many news organisations, we are striving to survive in an age of reduced advertising and biased journalism. Our mission is to rise above today’s challenges and chart tomorrow’s world with clear, dependable reporting.

Support us now with a donation of your choosing. Your contribution will help us shine a light on important ASEAN stories, reach more people and lift the manifold voices of this dynamic, influential region.

$
Personal Info

Donation Total: $10.00

 

 

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