Google enters online travel industry

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Online-TravelGoogle is actively attempting to break into the worldwide $300bn a year online travel industry.  While the US and Europe have long since been active purchasers of travel online, accounting for 75% of online travel bookings, their tourists represent only 67% of travelers internationally. This leaves great potential for Google to move into more untapped markets in South America and in the Middle East.

According to independent researcher PhoCusWright, US and Europeans tourism’s share of the international market is set to decrease as more developing nations increase their travel options.  According to a report they published this week, online travel bookings will soon represent one third of all bookings, and international travel will increase by 6%.

 

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Google is actively attempting to break into the worldwide $300bn a year online travel industry.  While the US and Europe have long since been active purchasers of travel online, accounting for 75% of online travel bookings, their tourists represent only 67% of travelers internationally. This leaves great potential for Google to move into more untapped markets in South America and in the Middle East. According to independent researcher PhoCusWright, US and Europeans tourism’s share of the international market is set to decrease as more developing nations increase their travel options.  According to a report they published this week, online travel...

Online-TravelGoogle is actively attempting to break into the worldwide $300bn a year online travel industry.  While the US and Europe have long since been active purchasers of travel online, accounting for 75% of online travel bookings, their tourists represent only 67% of travelers internationally. This leaves great potential for Google to move into more untapped markets in South America and in the Middle East.

According to independent researcher PhoCusWright, US and Europeans tourism’s share of the international market is set to decrease as more developing nations increase their travel options.  According to a report they published this week, online travel bookings will soon represent one third of all bookings, and international travel will increase by 6%.

 

Support ASEAN news

Investvine has been a consistent voice in ASEAN news for more than a decade. From breaking news to exclusive interviews with key ASEAN leaders, we have brought you factual and engaging reports – the stories that matter, free of charge.

Like many news organisations, we are striving to survive in an age of reduced advertising and biased journalism. Our mission is to rise above today’s challenges and chart tomorrow’s world with clear, dependable reporting.

Support us now with a donation of your choosing. Your contribution will help us shine a light on important ASEAN stories, reach more people and lift the manifold voices of this dynamic, influential region.

 

 

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