Indonesian ‘sea-to-table’ startup seeks to disrupt the fishing industry, gets funding

Aruna provides and online wholesale platform for small fisheries

Indonesian fishery and marine online platform Aruna on July 22  announced it has raised a total of $35 million fresh venture capital in a Series A round which was the largest such investment in the agritech and maritime sector in Indonesia so far.

So, it seems that investors are convinced in what Aruna is doing. The startup is focusing on the fishery trade in Indonesia, one of the world’s largest fisheries producers, but with a very fragmented industry and frequent fluctuations in demand and price instability.

Aruna was created to bring especially small fisheries closer to customers, including restaurants, markets and exporters, through an e-commerce solution, in the way farm-to-table startups are aggregating the agricultural supply chain.

The company works primarily with small fisheries and also focuses on sustainability, helping suppliers adhere to the respective United Nations targets. These include preventing overfishing, protecting coastal ecosystems and giving small-scale fisheries access to more resources and markets.

Direct sales platform for fishing communities

Aruna was founded in 2016 by entrepreneurs coming from families in the fishing industry, developing a trade portal that allows reducing the number of middlemen and provides some price transparency and stability in this fast-moving product sector.

Currently, Aruna has a base of 21,300 registered fishermen across 13 provinces in Indonesia and seeks to empower them to reach out to the markets directly, at the same time to improve their livelihood through financial inclusion via the platform’s payment system, bringing better opportunities to fishing villages and coastal communities, the company says. It also strives to provide better access to working capital through its application.

Buyers make purchase orders through the platform, which are then distributed to fishery communities that Aruna organises and which focus on particular types of seafood. This helps them predict demand, guarantee return business and prevent overfishing.

Purpose-built logistics network for fish and seafood

Aruna also built a logistics network that includes more than 45 collection sites across Indonesia’s many islands and warehouses where seafood is delivered by fisheries for quality checks, processing and packaging. Aruna’s warehouses are a combination of facilities that it owns or runs with partners. Deliveries are performed by third-party logistics providers.

Indonesia has the world’s third largest fishing industry behind China and India. The sector creates about $4.1 billion in annual export earnings and supports more than seven million jobs, which means that a dedicated e-commerce solution supporting small fisheries does make perfect sense.



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Aruna provides and online wholesale platform for small fisheries Indonesian fishery and marine online platform Aruna on July 22  announced it has raised a total of $35 million fresh venture capital in a Series A round which was the largest such investment in the agritech and maritime sector in Indonesia so far. So, it seems that investors are convinced in what Aruna is doing. The startup is focusing on the fishery trade in Indonesia, one of the world’s largest fisheries producers, but with a very fragmented industry and frequent fluctuations in demand and price instability. Aruna was created to bring...

Aruna provides and online wholesale platform for small fisheries

Indonesian fishery and marine online platform Aruna on July 22  announced it has raised a total of $35 million fresh venture capital in a Series A round which was the largest such investment in the agritech and maritime sector in Indonesia so far.

So, it seems that investors are convinced in what Aruna is doing. The startup is focusing on the fishery trade in Indonesia, one of the world’s largest fisheries producers, but with a very fragmented industry and frequent fluctuations in demand and price instability.

Aruna was created to bring especially small fisheries closer to customers, including restaurants, markets and exporters, through an e-commerce solution, in the way farm-to-table startups are aggregating the agricultural supply chain.

The company works primarily with small fisheries and also focuses on sustainability, helping suppliers adhere to the respective United Nations targets. These include preventing overfishing, protecting coastal ecosystems and giving small-scale fisheries access to more resources and markets.

Direct sales platform for fishing communities

Aruna was founded in 2016 by entrepreneurs coming from families in the fishing industry, developing a trade portal that allows reducing the number of middlemen and provides some price transparency and stability in this fast-moving product sector.

Currently, Aruna has a base of 21,300 registered fishermen across 13 provinces in Indonesia and seeks to empower them to reach out to the markets directly, at the same time to improve their livelihood through financial inclusion via the platform’s payment system, bringing better opportunities to fishing villages and coastal communities, the company says. It also strives to provide better access to working capital through its application.

Buyers make purchase orders through the platform, which are then distributed to fishery communities that Aruna organises and which focus on particular types of seafood. This helps them predict demand, guarantee return business and prevent overfishing.

Purpose-built logistics network for fish and seafood

Aruna also built a logistics network that includes more than 45 collection sites across Indonesia’s many islands and warehouses where seafood is delivered by fisheries for quality checks, processing and packaging. Aruna’s warehouses are a combination of facilities that it owns or runs with partners. Deliveries are performed by third-party logistics providers.

Indonesia has the world’s third largest fishing industry behind China and India. The sector creates about $4.1 billion in annual export earnings and supports more than seven million jobs, which means that a dedicated e-commerce solution supporting small fisheries does make perfect sense.



Support ASEAN news

Investvine has been a consistent voice in ASEAN news for more than a decade. From breaking news to exclusive interviews with key ASEAN leaders, we have brought you factual and engaging reports – the stories that matter, free of charge.

Like many news organisations, we are striving to survive in an age of reduced advertising and biased journalism. Our mission is to rise above today’s challenges and chart tomorrow’s world with clear, dependable reporting.

Support us now with a donation of your choosing. Your contribution will help us shine a light on important ASEAN stories, reach more people and lift the manifold voices of this dynamic, influential region.

$
Personal Info

Donation Total: $10.00

 

 

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