Indonesia’s Gojek to enter ride-hailing market in Malaysia, Philippines next year
Indonesia’s ride-hailing giant Gojek will expand into Malaysia and the Philippines by 2020 as the company is looking to ramp up its regional presence over the next five years.
Co-CEO Andre Soelistyo told an audience at an event on November 2 in Jakarta to commemorate Gojek’s ninth anniversary that “we are definitely going to expand into the Philippines and Malaysia next year. We have prepared everything to enter those markets.”
Besides these two countries, Soelistyo said that Gojek is also mulling options to make inroads into another country in the region next year but did not provide more details.
In Indonesia, Gojek has built up a multi-service organisation which provides not just transport services, but also logistics, a number electronic payment solution, food, consumer goods and medicine delivery, online shopping, news and entertainment, as well as on-demand services for daily needs such as laundry, home repair services, massage, hairstyling and beauty, car wash, as well as a business application to manage small businesses.
Currently, Gojek in present in Vietnam (under the Go-Viet brand), Thailand (Get Thailand) and Singapore (under Gojek Singapore), countries where its wants to expand with the above mentioned services, too.
Overall, the company is looking to transform the ratio of its domestic versus international customers from 80:20 to 50:50 in the next five years, Soelistyo said.
The Philippine Land Transportation Franchising and Regulatory Board in January this year first rejected Gojek’s application to enter the Philippine market due to foreign ownership issues. Later in March, the company’s second attempt to get an operating license was rejected another time by the Philippine regulator, which reiterated that ride-hailing companies in the country must be at least 60-per cent Filipino-owned.
There have been reports that Gojek is seeking to enter a joint-venture with local conglomerate Ayala Corp to meet the Philippine’s foreign ownership rules. Earlier this year, Gojek already acquired Philippine payments startup Coins.ph in a bid to set its footprint in the country.
Regional rival Grab remains the dominant ride-hailing firm in the Philippines. Other firms are MiCab, AngKas, Go Lag, Hype, Ipara and Hirna, while China’s ride-hailing giant Didi Chuxing is said to be in talks with a Filipino partner to enter the country.
In Malaysia, Entrepreneur Development Minister Mohd Redzuan Yusof said earlier this year that the government has agreed to give motorcycle ride-hailing services principal approval in the country, which could pave the way for Gojek’s entry into the market.
But Malaysia could be a hard market to crack, since there is not only Grab as largest competitor, but in fact around 30 other ride-hailing firms, including Big Blue, Taxi Go, Dacsee, EZCab, Faszz, Cioaz, Tutucars, Eazi Car, Texspo and Kwikride.
Indonesia’s ride-hailing giant Gojek will expand into Malaysia and the Philippines by 2020 as the company is looking to ramp up its regional presence over the next five years. Co-CEO Andre Soelistyo told an audience at an event on November 2 in Jakarta to commemorate Gojek’s ninth anniversary that “we are definitely going to expand into the Philippines and Malaysia next year. We have prepared everything to enter those markets.” Besides these two countries, Soelistyo said that Gojek is also mulling options to make inroads into another country in the region next year but did not provide more details. In...
Indonesia’s ride-hailing giant Gojek will expand into Malaysia and the Philippines by 2020 as the company is looking to ramp up its regional presence over the next five years.
Co-CEO Andre Soelistyo told an audience at an event on November 2 in Jakarta to commemorate Gojek’s ninth anniversary that “we are definitely going to expand into the Philippines and Malaysia next year. We have prepared everything to enter those markets.”
Besides these two countries, Soelistyo said that Gojek is also mulling options to make inroads into another country in the region next year but did not provide more details.
In Indonesia, Gojek has built up a multi-service organisation which provides not just transport services, but also logistics, a number electronic payment solution, food, consumer goods and medicine delivery, online shopping, news and entertainment, as well as on-demand services for daily needs such as laundry, home repair services, massage, hairstyling and beauty, car wash, as well as a business application to manage small businesses.
Currently, Gojek in present in Vietnam (under the Go-Viet brand), Thailand (Get Thailand) and Singapore (under Gojek Singapore), countries where its wants to expand with the above mentioned services, too.
Overall, the company is looking to transform the ratio of its domestic versus international customers from 80:20 to 50:50 in the next five years, Soelistyo said.
The Philippine Land Transportation Franchising and Regulatory Board in January this year first rejected Gojek’s application to enter the Philippine market due to foreign ownership issues. Later in March, the company’s second attempt to get an operating license was rejected another time by the Philippine regulator, which reiterated that ride-hailing companies in the country must be at least 60-per cent Filipino-owned.
There have been reports that Gojek is seeking to enter a joint-venture with local conglomerate Ayala Corp to meet the Philippine’s foreign ownership rules. Earlier this year, Gojek already acquired Philippine payments startup Coins.ph in a bid to set its footprint in the country.
Regional rival Grab remains the dominant ride-hailing firm in the Philippines. Other firms are MiCab, AngKas, Go Lag, Hype, Ipara and Hirna, while China’s ride-hailing giant Didi Chuxing is said to be in talks with a Filipino partner to enter the country.
In Malaysia, Entrepreneur Development Minister Mohd Redzuan Yusof said earlier this year that the government has agreed to give motorcycle ride-hailing services principal approval in the country, which could pave the way for Gojek’s entry into the market.
But Malaysia could be a hard market to crack, since there is not only Grab as largest competitor, but in fact around 30 other ride-hailing firms, including Big Blue, Taxi Go, Dacsee, EZCab, Faszz, Cioaz, Tutucars, Eazi Car, Texspo and Kwikride.
