Laos’ first homegrown perfume brand has expansion plans

An authentic “Made in Laos” perfume brand is breaking its way through the competitive perfume market dominated by mostly foreign brand-name products and is increasingly receiving domestic, regional and international attention, Vientiane Times wrote.

HSMM Fragrance, a member firm of Vientiane-based HSMM Group of Companies which has investments in agarwood oil plantations and extraction facilities, agarwood trading, mining and information technology, was launched in January 2021 as Laos’ first perfume brand and has since expanded on its home market with a variety of products.

Meanwhile, the company offers a range of nine perfumes under names such as “La Vie du Lao,” “Dok Cham Pa,” “Sok Dee,” “Lao Mukhallat” and the recently launched “Lady of Lao” and “Black Intense,” representing a wide range of individual scents including musk, citrus, oriental, floral, bergamot and mandarin, among others, at prices between 259,900 kip ($22.50) and 609,900 kip ($52.90) per 100-milliliter flacon.

Challenging start

“When the ‘Made in Laos’ perfume brand launched, it had its own challenges because we didn’t know what kind of response we would get from the market. However, I am very happy to say that the response has been very good,” said HSMM Fragrance chairman Soukthavy Chowdhury.

“We are achieving good brand awareness and the market has been very supportive to the brand,” he added.

Currently, the perfumes are available at the HSMM Frangrance store in Parkson Mall on Kjouvieng Road in downtown Vientiane. To teach more customers, the brand will “very soon” open its own stores at Wattay International Airport Duty Free in Vientiane and Luang Prabang Airport Duty Free.

As a next step, it is the brand’s aim to promote “Made in Laos” products globally, Soukthavy said, adding that there has been interest from potential buyers or sales partners in Dubai and Kuwait.

Entrepreneur award received

HSMM Group of Companies has been founded in 1998 by Indian entrepreneur Habib Mohammed Chowdhury and has since grown to one of the largest Indian foreign direct investment companies in Laos.

For its perfume business venture, the company just recently received the “Outstanding Entrepreneur” award from Laos’ Prime Minister’s Office.



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An authentic “Made in Laos” perfume brand is breaking its way through the competitive perfume market dominated by mostly foreign brand-name products and is increasingly receiving domestic, regional and international attention, Vientiane Times wrote. HSMM Fragrance, a member firm of Vientiane-based HSMM Group of Companies which has investments in agarwood oil plantations and extraction facilities, agarwood trading, mining and information technology, was launched in January 2021 as Laos’ first perfume brand and has since expanded on its home market with a variety of products. Meanwhile, the company offers a range of nine perfumes under names such as “La Vie du...

An authentic “Made in Laos” perfume brand is breaking its way through the competitive perfume market dominated by mostly foreign brand-name products and is increasingly receiving domestic, regional and international attention, Vientiane Times wrote.

HSMM Fragrance, a member firm of Vientiane-based HSMM Group of Companies which has investments in agarwood oil plantations and extraction facilities, agarwood trading, mining and information technology, was launched in January 2021 as Laos’ first perfume brand and has since expanded on its home market with a variety of products.

Meanwhile, the company offers a range of nine perfumes under names such as “La Vie du Lao,” “Dok Cham Pa,” “Sok Dee,” “Lao Mukhallat” and the recently launched “Lady of Lao” and “Black Intense,” representing a wide range of individual scents including musk, citrus, oriental, floral, bergamot and mandarin, among others, at prices between 259,900 kip ($22.50) and 609,900 kip ($52.90) per 100-milliliter flacon.

Challenging start

“When the ‘Made in Laos’ perfume brand launched, it had its own challenges because we didn’t know what kind of response we would get from the market. However, I am very happy to say that the response has been very good,” said HSMM Fragrance chairman Soukthavy Chowdhury.

“We are achieving good brand awareness and the market has been very supportive to the brand,” he added.

Currently, the perfumes are available at the HSMM Frangrance store in Parkson Mall on Kjouvieng Road in downtown Vientiane. To teach more customers, the brand will “very soon” open its own stores at Wattay International Airport Duty Free in Vientiane and Luang Prabang Airport Duty Free.

As a next step, it is the brand’s aim to promote “Made in Laos” products globally, Soukthavy said, adding that there has been interest from potential buyers or sales partners in Dubai and Kuwait.

Entrepreneur award received

HSMM Group of Companies has been founded in 1998 by Indian entrepreneur Habib Mohammed Chowdhury and has since grown to one of the largest Indian foreign direct investment companies in Laos.

For its perfume business venture, the company just recently received the “Outstanding Entrepreneur” award from Laos’ Prime Minister’s Office.



Support ASEAN news

Investvine has been a consistent voice in ASEAN news for more than a decade. From breaking news to exclusive interviews with key ASEAN leaders, we have brought you factual and engaging reports – the stories that matter, free of charge.

Like many news organisations, we are striving to survive in an age of reduced advertising and biased journalism. Our mission is to rise above today’s challenges and chart tomorrow’s world with clear, dependable reporting.

Support us now with a donation of your choosing. Your contribution will help us shine a light on important ASEAN stories, reach more people and lift the manifold voices of this dynamic, influential region.

 

 

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