Luxury car maker Morgan enters Philippines

MorganUK-based Luxury car maker Morgan Motor Company has entered the Philippine market, opening its first dealership in the ASEAN region, to serve a number of niche buyers in the Southeast Asian country.

The idea to put up a dealership in the Philippines was hatched three years ago, when investors evaluated the automotive industry and upper class demography, the company said.

Data from the Association of Vehicle Importers and Distributors (AVID) showed sales in luxury cars were basically flat in 2013, with 1,370 units sold from 1,324 a year earlier, up 3.5 per cent.

The partners at Morgan Motor acknowledged the niche market isn’t really growing that fast, “it’s just a constant stream of people who live in very extraordinary places and those who have extraordinary lives,” said Morgan Say, Morgan Motor Philippines president.

“The partners were very much amused with the length of history that the Philippines has had in terms of people who appreciate art… We’ve had several individuals and families who’ve already established their way of life. The Philippines is one of the oldest in terms of being a nation with families that have long thrived since the Spanish era,” Say noted.

Morgan Motor Philippines is White Knight Automobiles Inc., which was formed with Philippine and foreign partners, Say said according to GMA News. Morgan Motor Philippines has a very modest target of selling 10 cars a year and has no plans of overtaking any brand.



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UK-based Luxury car maker Morgan Motor Company has entered the Philippine market, opening its first dealership in the ASEAN region, to serve a number of niche buyers in the Southeast Asian country. The idea to put up a dealership in the Philippines was hatched three years ago, when investors evaluated the automotive industry and upper class demography, the company said. Data from the Association of Vehicle Importers and Distributors (AVID) showed sales in luxury cars were basically flat in 2013, with 1,370 units sold from 1,324 a year earlier, up 3.5 per cent. The partners at Morgan Motor acknowledged the...

MorganUK-based Luxury car maker Morgan Motor Company has entered the Philippine market, opening its first dealership in the ASEAN region, to serve a number of niche buyers in the Southeast Asian country.

The idea to put up a dealership in the Philippines was hatched three years ago, when investors evaluated the automotive industry and upper class demography, the company said.

Data from the Association of Vehicle Importers and Distributors (AVID) showed sales in luxury cars were basically flat in 2013, with 1,370 units sold from 1,324 a year earlier, up 3.5 per cent.

The partners at Morgan Motor acknowledged the niche market isn’t really growing that fast, “it’s just a constant stream of people who live in very extraordinary places and those who have extraordinary lives,” said Morgan Say, Morgan Motor Philippines president.

“The partners were very much amused with the length of history that the Philippines has had in terms of people who appreciate art… We’ve had several individuals and families who’ve already established their way of life. The Philippines is one of the oldest in terms of being a nation with families that have long thrived since the Spanish era,” Say noted.

Morgan Motor Philippines is White Knight Automobiles Inc., which was formed with Philippine and foreign partners, Say said according to GMA News. Morgan Motor Philippines has a very modest target of selling 10 cars a year and has no plans of overtaking any brand.



Support ASEAN news

Investvine has been a consistent voice in ASEAN news for more than a decade. From breaking news to exclusive interviews with key ASEAN leaders, we have brought you factual and engaging reports – the stories that matter, free of charge.

Like many news organisations, we are striving to survive in an age of reduced advertising and biased journalism. Our mission is to rise above today’s challenges and chart tomorrow’s world with clear, dependable reporting.

Support us now with a donation of your choosing. Your contribution will help us shine a light on important ASEAN stories, reach more people and lift the manifold voices of this dynamic, influential region.

$
Personal Info

Donation Total: $10.00