Luxury hotels discover Philippines

The planned Fairmont Makati and Raffles Suites in Manila, Philippines

The Philippines are increasingly being targeted by high-end hotel chains due to an anticipated growth in tourism on the back of a fast growing economy, a report by C9 Hotelworks, a Thailand-based asset management and hospitality company serving the entire Asia Pacific region, indicates.

The firm noted that escalating room rates and strong occupancy rates are setting the stage for “dramatic future growth” of the sector.

The report points to an aggressive pipeline of growth and investment in the luxury sector, with a total of 5,797 rooms to open in the upper tier of the market over the next five years, representing a growth of 37 per cent. Overall average room rates already rose 6 per cent in 2011, while occupancy of luxury accommodation stood at 72 per cent during the same period.

These new or expanding hotels include international brands such as Raffles, Fairmont, Grand Hyatt, Shangri-La, Sheraton and Westin.

The Philippines, a country that has a lot to offer for tourists but did not tap the full potential of the sector yet due to a lack in touristic infrastructure and marketing, nevertheless experienced a significant upsurge in tourism income in the year 2011, according to data gathered by the National Statistical Coordination Board. The board reported in early December 2012 that a 10.2 per cent increase was incurred in 2011. 3.9 million tourists visited the Philippines in that year.

Tourism arrivals in ASEAN 2011

Malaysia 24.7 million
Thailand 19 million
Singapore 13.2 million
Indonesia 7.65 million
Vietnam 6 million
Philippines 3.9 million
Cambodia 2.85 million
Laos 2.7 million
Myanmar 816,000
Brunei 209,000

Source: National tourism authorities.

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[caption id="attachment_6081" align="alignleft" width="239"] The planned Fairmont Makati and Raffles Suites in Manila, Philippines[/caption] The Philippines are increasingly being targeted by high-end hotel chains due to an anticipated growth in tourism on the back of a fast growing economy, a report by C9 Hotelworks, a Thailand-based asset management and hospitality company serving the entire Asia Pacific region, indicates. The firm noted that escalating room rates and strong occupancy rates are setting the stage for “dramatic future growth” of the sector. The report points to an aggressive pipeline of growth and investment in the luxury sector, with a total of 5,797...

The planned Fairmont Makati and Raffles Suites in Manila, Philippines

The Philippines are increasingly being targeted by high-end hotel chains due to an anticipated growth in tourism on the back of a fast growing economy, a report by C9 Hotelworks, a Thailand-based asset management and hospitality company serving the entire Asia Pacific region, indicates.

The firm noted that escalating room rates and strong occupancy rates are setting the stage for “dramatic future growth” of the sector.

The report points to an aggressive pipeline of growth and investment in the luxury sector, with a total of 5,797 rooms to open in the upper tier of the market over the next five years, representing a growth of 37 per cent. Overall average room rates already rose 6 per cent in 2011, while occupancy of luxury accommodation stood at 72 per cent during the same period.

These new or expanding hotels include international brands such as Raffles, Fairmont, Grand Hyatt, Shangri-La, Sheraton and Westin.

The Philippines, a country that has a lot to offer for tourists but did not tap the full potential of the sector yet due to a lack in touristic infrastructure and marketing, nevertheless experienced a significant upsurge in tourism income in the year 2011, according to data gathered by the National Statistical Coordination Board. The board reported in early December 2012 that a 10.2 per cent increase was incurred in 2011. 3.9 million tourists visited the Philippines in that year.

Tourism arrivals in ASEAN 2011

Malaysia 24.7 million
Thailand 19 million
Singapore 13.2 million
Indonesia 7.65 million
Vietnam 6 million
Philippines 3.9 million
Cambodia 2.85 million
Laos 2.7 million
Myanmar 816,000
Brunei 209,000

Source: National tourism authorities.

.



Support ASEAN news

Investvine has been a consistent voice in ASEAN news for more than a decade. From breaking news to exclusive interviews with key ASEAN leaders, we have brought you factual and engaging reports – the stories that matter, free of charge.

Like many news organisations, we are striving to survive in an age of reduced advertising and biased journalism. Our mission is to rise above today’s challenges and chart tomorrow’s world with clear, dependable reporting.

Support us now with a donation of your choosing. Your contribution will help us shine a light on important ASEAN stories, reach more people and lift the manifold voices of this dynamic, influential region.

$
Personal Info

Donation Total: $10.00

 

 

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