Malaysia announces plans to revive tourism
The Malaysian government on December 23 announced new plans for an economic recovery from the Covid-19 pandemic, with a focus on tourism and the creation of new special investment zones for the industry.
Prime Minister Muhyiddin Yassin launched the National Tourism Policy (DPN) 2020-2030, which aims “to restore and preserve” the country’s tourism industry to “once again” make Malaysia a preferred destination for global visitors.
Muhyiddin said this can be achieved through key approaches that include strengthening competitiveness, sustainable and inclusive tourism sector development, as well as disaster preparedness in the future.
“The policy will be implemented through six key strategic thrusts, namely governance transformation, creating an inclusive tourism investment zone and intensifying tourism digitisation, enriching the experience and satisfaction of tourists, strengthening commitment to sustainable tourism and increasing the capacity of human capital in all tourism sub-sectors,” he said during an online launch.
Digital technology in the tourism industry to create new opportunities
“Technology advancement can strengthen the network between industries and pave the way for new innovative sub-sectors in the tourism industry that will create business and employment opportunities. Therefore technology-based tourism investment must be looked into and encouraged,” he noted.
Muhyiddin said through the DPN 2020-2030, Malaysia will create Special Tourism Investment Zones for tourism projects to boost public-private cooperation and attract more local and international investors.
“Our target is to brand Malaysia as ‘Top of Mind Ecotourism Destination of the World.’ I believe that resource sustainability can drive new economic growth and create employment opportunities,” he said, adding that the government was also committed to balancing the development and preservation and conservation of national treasures, including the environment, culture and heritage.
He said the DPN 2020-2030 policy is part of Malaysia’s commitment to sustainable and responsible tourism in line with the United Nations Sustainable Development Goals.
The Malaysian government on December 23 announced new plans for an economic recovery from the Covid-19 pandemic, with a focus on tourism and the creation of new special investment zones for the industry. Prime Minister Muhyiddin Yassin launched the National Tourism Policy (DPN) 2020-2030, which aims “to restore and preserve” the country’s tourism industry to "once again" make Malaysia a preferred destination for global visitors. Muhyiddin said this can be achieved through key approaches that include strengthening competitiveness, sustainable and inclusive tourism sector development, as well as disaster preparedness in the future. “The policy will be implemented through six key...
The Malaysian government on December 23 announced new plans for an economic recovery from the Covid-19 pandemic, with a focus on tourism and the creation of new special investment zones for the industry.
Prime Minister Muhyiddin Yassin launched the National Tourism Policy (DPN) 2020-2030, which aims “to restore and preserve” the country’s tourism industry to “once again” make Malaysia a preferred destination for global visitors.
Muhyiddin said this can be achieved through key approaches that include strengthening competitiveness, sustainable and inclusive tourism sector development, as well as disaster preparedness in the future.
“The policy will be implemented through six key strategic thrusts, namely governance transformation, creating an inclusive tourism investment zone and intensifying tourism digitisation, enriching the experience and satisfaction of tourists, strengthening commitment to sustainable tourism and increasing the capacity of human capital in all tourism sub-sectors,” he said during an online launch.
Digital technology in the tourism industry to create new opportunities
“Technology advancement can strengthen the network between industries and pave the way for new innovative sub-sectors in the tourism industry that will create business and employment opportunities. Therefore technology-based tourism investment must be looked into and encouraged,” he noted.
Muhyiddin said through the DPN 2020-2030, Malaysia will create Special Tourism Investment Zones for tourism projects to boost public-private cooperation and attract more local and international investors.
“Our target is to brand Malaysia as ‘Top of Mind Ecotourism Destination of the World.’ I believe that resource sustainability can drive new economic growth and create employment opportunities,” he said, adding that the government was also committed to balancing the development and preservation and conservation of national treasures, including the environment, culture and heritage.
He said the DPN 2020-2030 policy is part of Malaysia’s commitment to sustainable and responsible tourism in line with the United Nations Sustainable Development Goals.
