New Nissan plant to double output in Thailand

Nissan wants to increase its market share in Thailand of currently below 10 per cent to 15 per cent

A new 11.6 billion baht ($376 million) factory in Thailand’s Samut Prakan province is being built by Japan’s Nissan Motor Co in an effort to quench demand for eco-cars, such as mid-sized hybrid cars, and to diversify its portfolio.

The operation will double production output and bring increased competition to Toyota and Honda in Southeast Asia.

The factory will be set up in Samut Prakan province near an existing Nissan plant, according to Nikkei Business Daily, which survived last year’s record flooding without affecting the firm’s Thailand production.

Expected to open in 2014, the new factory will see an annual production of 100,000 vehicles, eventually rising to 200,000 per year, equaling that of the existing plant.

When this goal is met, Nissan will have a 15 per cent market share in Thailand, up from less than 10 per cent now.

In addition to this new production strategy, Nissan entered into a mutual cooperation agreement with French multinational car maker Renault earlier this month, hoping to aid each other’s firms save $5.6 billion by 2016.

The move towards Southeast Asia comes at a time of increased tension in the East China Sea that has led to boycotting of Japanese products in China.

 



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[caption id="attachment_4927" align="alignleft" width="256"] Nissan wants to increase its market share in Thailand of currently below 10 per cent to 15 per cent[/caption] A new 11.6 billion baht ($376 million) factory in Thailand’s Samut Prakan province is being built by Japan’s Nissan Motor Co in an effort to quench demand for eco-cars, such as mid-sized hybrid cars, and to diversify its portfolio. The operation will double production output and bring increased competition to Toyota and Honda in Southeast Asia. The factory will be set up in Samut Prakan province near an existing Nissan plant, according to Nikkei Business Daily, which...

Nissan wants to increase its market share in Thailand of currently below 10 per cent to 15 per cent

A new 11.6 billion baht ($376 million) factory in Thailand’s Samut Prakan province is being built by Japan’s Nissan Motor Co in an effort to quench demand for eco-cars, such as mid-sized hybrid cars, and to diversify its portfolio.

The operation will double production output and bring increased competition to Toyota and Honda in Southeast Asia.

The factory will be set up in Samut Prakan province near an existing Nissan plant, according to Nikkei Business Daily, which survived last year’s record flooding without affecting the firm’s Thailand production.

Expected to open in 2014, the new factory will see an annual production of 100,000 vehicles, eventually rising to 200,000 per year, equaling that of the existing plant.

When this goal is met, Nissan will have a 15 per cent market share in Thailand, up from less than 10 per cent now.

In addition to this new production strategy, Nissan entered into a mutual cooperation agreement with French multinational car maker Renault earlier this month, hoping to aid each other’s firms save $5.6 billion by 2016.

The move towards Southeast Asia comes at a time of increased tension in the East China Sea that has led to boycotting of Japanese products in China.

 



Support ASEAN news

Investvine has been a consistent voice in ASEAN news for more than a decade. From breaking news to exclusive interviews with key ASEAN leaders, we have brought you factual and engaging reports – the stories that matter, free of charge.

Like many news organisations, we are striving to survive in an age of reduced advertising and biased journalism. Our mission is to rise above today’s challenges and chart tomorrow’s world with clear, dependable reporting.

Support us now with a donation of your choosing. Your contribution will help us shine a light on important ASEAN stories, reach more people and lift the manifold voices of this dynamic, influential region.

$
Personal Info

Donation Total: $10.00

 

 

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