Newscorp invest more in Rotana Media

Newscorp invest more in Rotana MediaRupert Murdoch’s News Corp has decided to purchase an additional 5.42% stake in Rotana Media, Saudi Arabia and the Gulf Coast region’s largest media corporation.  The purchase is a result of a clause in their contract to purchase an initial 9.09% stake in the company, and they still could option another 5% if they choose.  Rotana offers “a big potential market out there, with a large community with a single language” and a youthful market craving interesting content, according to industry analyst Matthew Reed.

Arabic-language programming sees significantly lower advertising revenue than other markets, and News Corp is sure to want to tap into this.  They hope to replicate their pay-TV business model in the Middle East with great success.   The latest purchase of shares amounts to US$35 million.

 

Rupert Murdoch’s News Corp has decided to purchase an additional 5.42% stake in Rotana Media, Saudi Arabia and the Gulf Coast region’s largest media corporation.  The purchase is a result of a clause in their contract to purchase an initial 9.09% stake in the company, and they still could option another 5% if they choose.  Rotana offers “a big potential market out there, with a large community with a single language” and a youthful market craving interesting content, according to industry analyst Matthew Reed. Arabic-language programming sees significantly lower advertising revenue than other markets, and News Corp is sure to...

Newscorp invest more in Rotana MediaRupert Murdoch’s News Corp has decided to purchase an additional 5.42% stake in Rotana Media, Saudi Arabia and the Gulf Coast region’s largest media corporation.  The purchase is a result of a clause in their contract to purchase an initial 9.09% stake in the company, and they still could option another 5% if they choose.  Rotana offers “a big potential market out there, with a large community with a single language” and a youthful market craving interesting content, according to industry analyst Matthew Reed.

Arabic-language programming sees significantly lower advertising revenue than other markets, and News Corp is sure to want to tap into this.  They hope to replicate their pay-TV business model in the Middle East with great success.   The latest purchase of shares amounts to US$35 million.

 

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