Omnicom sizes up Myanmar consumers
Omnicom, a major US marketing company, has entered into Myanmar alongside local SAIL Marketing & Communications, recognised as the largest and most comprehensive advertising firm in the country.
After decades of isolation, Myanmar’s large population is enticing for such Western marketing companies looking to capitalise on the lack of awareness of consumer goods.
“With a population of over 60 million people, Myanmar presents a significant growth opportunity for many of our Asian and global clients,” said John Wren, CEO of Omnicom.
“Omnicom’s agencies, in partnership with SAIL, have deployed ground-breaking campaigns, on behalf of our clients, and we remain committed to growing and deepening our presence in this important market,” he continued.
Advertising in Myanmar has begun to slowly gravitate towards television, but billboards remain an effective medium to extend reach because not only do an estimated 25 per cent of Myanmar citizens lack access to electricity, but many still ride along the poverty line.
Indeed, 84 per cent of Myanmar’s urban populations are classified by their slum conditions.
Rising from the dregs caused by debilitating Western-imposed sanctions, today SAIL boasts the largest advertising agency network in Myanmar with over 10 offices nationwide.
Dr. Anna Khin Khin Kyawt, SAIL’s founder, is considered the mother of the advertising industry in Myanmar.
Omnicom, a major US marketing company, has entered into Myanmar alongside local SAIL Marketing & Communications, recognised as the largest and most comprehensive advertising firm in the country. After decades of isolation, Myanmar’s large population is enticing for such Western marketing companies looking to capitalise on the lack of awareness of consumer goods. "With a population of over 60 million people, Myanmar presents a significant growth opportunity for many of our Asian and global clients," said John Wren, CEO of Omnicom. "Omnicom's agencies, in partnership with SAIL, have deployed ground-breaking campaigns, on behalf of our clients, and we remain committed...
Omnicom, a major US marketing company, has entered into Myanmar alongside local SAIL Marketing & Communications, recognised as the largest and most comprehensive advertising firm in the country.
After decades of isolation, Myanmar’s large population is enticing for such Western marketing companies looking to capitalise on the lack of awareness of consumer goods.
“With a population of over 60 million people, Myanmar presents a significant growth opportunity for many of our Asian and global clients,” said John Wren, CEO of Omnicom.
“Omnicom’s agencies, in partnership with SAIL, have deployed ground-breaking campaigns, on behalf of our clients, and we remain committed to growing and deepening our presence in this important market,” he continued.
Advertising in Myanmar has begun to slowly gravitate towards television, but billboards remain an effective medium to extend reach because not only do an estimated 25 per cent of Myanmar citizens lack access to electricity, but many still ride along the poverty line.
Indeed, 84 per cent of Myanmar’s urban populations are classified by their slum conditions.
Rising from the dregs caused by debilitating Western-imposed sanctions, today SAIL boasts the largest advertising agency network in Myanmar with over 10 offices nationwide.
Dr. Anna Khin Khin Kyawt, SAIL’s founder, is considered the mother of the advertising industry in Myanmar.
