Only 5% of Americans have a tablet

Despite the ubiquitous presence of tablet computers in movies and television, not to mention advertisements, a Nielson survey reports that only 5% of Americans are using one.  Of those numbers, about 80% are using the Apple iPad.  In smaller markets like the United Kingdom, only 1.7% of responders report using a tablet computer.

This puts the tablet’s penetration of the market much lower than mobile or smart phones, but leaves a large amount of consumers available to advertisers for new tablet purchases.  Tablet users are sought after by advertisers, as they are more likely that computer or smartphone users to pursue the displayed product.

 



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Despite the ubiquitous presence of tablet computers in movies and television, not to mention advertisements, a Nielson survey reports that only 5% of Americans are using one.  Of those numbers, about 80% are using the Apple iPad.  In smaller markets like the United Kingdom, only 1.7% of responders report using a tablet computer. This puts the tablet’s penetration of the market much lower than mobile or smart phones, but leaves a large amount of consumers available to advertisers for new tablet purchases.  Tablet users are sought after by advertisers, as they are more likely that computer or smartphone users to...

Despite the ubiquitous presence of tablet computers in movies and television, not to mention advertisements, a Nielson survey reports that only 5% of Americans are using one.  Of those numbers, about 80% are using the Apple iPad.  In smaller markets like the United Kingdom, only 1.7% of responders report using a tablet computer.

This puts the tablet’s penetration of the market much lower than mobile or smart phones, but leaves a large amount of consumers available to advertisers for new tablet purchases.  Tablet users are sought after by advertisers, as they are more likely that computer or smartphone users to pursue the displayed product.

 



Support ASEAN news

Investvine has been a consistent voice in ASEAN news for more than a decade. From breaking news to exclusive interviews with key ASEAN leaders, we have brought you factual and engaging reports – the stories that matter, free of charge.

Like many news organisations, we are striving to survive in an age of reduced advertising and biased journalism. Our mission is to rise above today’s challenges and chart tomorrow’s world with clear, dependable reporting.

Support us now with a donation of your choosing. Your contribution will help us shine a light on important ASEAN stories, reach more people and lift the manifold voices of this dynamic, influential region.

$
Personal Info

Donation Total: $10.00

 

 

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