Pepsi pours $600m into Thailand

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US soft drink maker PepsiCo said it will invest $600 million in Thailand until 2015 in a new bottling plant and in its own distribution system after the company quit its 58-year-long business partnership with bottler and distributor Serm Suk Plc.

Pepsi-Cola (Thai) Trading has also appointed DHL Worldwide Express Inc. as its new logistics and warehousing partner for Thailand.

“Thailand is a growth engine of PepsiCo’s Asia Pacific business and we are committed to investing in the market to drive our future success,” Pepsi-Cola (Thai) General Manager-Beverages Jagrut Kotecha said in a statement.

The company has signed contracts with wholesalers to distribute its soft drinks through trade channels including Tesco Lotus, Tops, 7-Eleven, Big C, Makro and FamilyMart.

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US soft drink maker PepsiCo said it will invest $600 million in Thailand until 2015 in a new bottling plant and in its own distribution system after the company quit its 58-year-long business partnership with bottler and distributor Serm Suk Plc. Pepsi-Cola (Thai) Trading has also appointed DHL Worldwide Express Inc. as its new logistics and warehousing partner for Thailand. "Thailand is a growth engine of PepsiCo's Asia Pacific business and we are committed to investing in the market to drive our future success," Pepsi-Cola (Thai) General Manager-Beverages Jagrut Kotecha said in a statement. The company has signed contracts with...

US soft drink maker PepsiCo said it will invest $600 million in Thailand until 2015 in a new bottling plant and in its own distribution system after the company quit its 58-year-long business partnership with bottler and distributor Serm Suk Plc.

Pepsi-Cola (Thai) Trading has also appointed DHL Worldwide Express Inc. as its new logistics and warehousing partner for Thailand.

“Thailand is a growth engine of PepsiCo’s Asia Pacific business and we are committed to investing in the market to drive our future success,” Pepsi-Cola (Thai) General Manager-Beverages Jagrut Kotecha said in a statement.

The company has signed contracts with wholesalers to distribute its soft drinks through trade channels including Tesco Lotus, Tops, 7-Eleven, Big C, Makro and FamilyMart.

Support ASEAN news

Investvine has been a consistent voice in ASEAN news for more than a decade. From breaking news to exclusive interviews with key ASEAN leaders, we have brought you factual and engaging reports – the stories that matter, free of charge.

Like many news organisations, we are striving to survive in an age of reduced advertising and biased journalism. Our mission is to rise above today’s challenges and chart tomorrow’s world with clear, dependable reporting.

Support us now with a donation of your choosing. Your contribution will help us shine a light on important ASEAN stories, reach more people and lift the manifold voices of this dynamic, influential region.

 

 

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