Philippine ad smartly condemns gender stereotypes (video)

PantenePhilippinesIn 60 seconds, Pantene Philippines used an ad to deftly break down the double standards men and women face in the work place. The ad, published in November, quickly went viral with around 3.4 million views on YouTube.

While a man is a “boss,” a woman is seen as “bossy.” Men are “persuasive” while women are “pushy.” If a guy works late, he’s “dedicated,” but a woman is “selfish.” A man who struts down the street is “smooth,” but his female counterpart is “showy.” A man grooming himself is “neat”, while a woman is “vain”.

The Pantene ad has been perceived as a “great inspiration” in a world where most of the advertisements are used to reinforce gender stereotypes and suggest to both sexes that they need to look and act a certain way. While many feel those kind of advertisements are just fine, others condemn them for sending a wrong message. Pantene’s ad certainly doesn’t send the wrong message.

Pantene is a brand of hair care products owned by Procter & Gamble. The ad for the Philippines has been made by BBDO Guerrero in Manila.

 



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In 60 seconds, Pantene Philippines used an ad to deftly break down the double standards men and women face in the work place. The ad, published in November, quickly went viral with around 3.4 million views on YouTube. While a man is a “boss,” a woman is seen as “bossy.” Men are “persuasive” while women are “pushy.” If a guy works late, he’s “dedicated,” but a woman is “selfish.” A man who struts down the street is “smooth,” but his female counterpart is “showy." A man grooming himself is "neat", while a woman is "vain". The Pantene ad has been...

PantenePhilippinesIn 60 seconds, Pantene Philippines used an ad to deftly break down the double standards men and women face in the work place. The ad, published in November, quickly went viral with around 3.4 million views on YouTube.

While a man is a “boss,” a woman is seen as “bossy.” Men are “persuasive” while women are “pushy.” If a guy works late, he’s “dedicated,” but a woman is “selfish.” A man who struts down the street is “smooth,” but his female counterpart is “showy.” A man grooming himself is “neat”, while a woman is “vain”.

The Pantene ad has been perceived as a “great inspiration” in a world where most of the advertisements are used to reinforce gender stereotypes and suggest to both sexes that they need to look and act a certain way. While many feel those kind of advertisements are just fine, others condemn them for sending a wrong message. Pantene’s ad certainly doesn’t send the wrong message.

Pantene is a brand of hair care products owned by Procter & Gamble. The ad for the Philippines has been made by BBDO Guerrero in Manila.

 



Support ASEAN news

Investvine has been a consistent voice in ASEAN news for more than a decade. From breaking news to exclusive interviews with key ASEAN leaders, we have brought you factual and engaging reports – the stories that matter, free of charge.

Like many news organisations, we are striving to survive in an age of reduced advertising and biased journalism. Our mission is to rise above today’s challenges and chart tomorrow’s world with clear, dependable reporting.

Support us now with a donation of your choosing. Your contribution will help us shine a light on important ASEAN stories, reach more people and lift the manifold voices of this dynamic, influential region.

$
Personal Info

Donation Total: $10.00

 

 

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