Porsche launches its first plant outside Europe – in Malaysia

Made in Malaysia: Porsche Cayenne

German sports car maker Porsche on March 28 officially inaugurated its first manufacturing site outside Europe in Kulim district in Malaysia’s northern Kedah state and on the occasion rolled out the first locally assembled car for the domestic market.

Porsche entered a joint venture with Malaysian conglomerate Sime Darby back in 2020 to make cars for the Malaysian market and started construction of the vehicle production and assembly facility in Kulim in the same year. Production of the first car, a base Cayenne model, started in February 2022.

The plant is completely staffed with Malaysians who have been comprehensively trained by Porsche, with production being supported by a network of local suppliers and service providers which deliver a number of key components for the cars.

A Porsche made in just two days

It takes two days to complete the assembly of a single Porsche vehicle at the plant, with maximum capacity depending on demand, Porsche said.

The plant is part of a facility operated by Inokom Corporation, a subsidiary of Sime Darby Motor, which is already assembling cars for BMW, Mini, Mazda and Hyundai.

Sime Darby CEO Salim Davidson said the group was “honoured” by Porsche’s continued confidence in Sime Darby as it delivers “a product that meets Porsche’s highest standards of quality, performance and driving experience.”

“The facility not only supports the growth of our businesses across the automotive value chain in Malaysia, but also creates a pipeline of jobs to empower the local community,” he said.

Meeting Malaysia’s market needs

Albrecht Reimold, member of the executive board for production and logistics at Porsche, said the new assembly site in Malaysia meets specific market needs and operates alongside Porsche’s established network of production sites in Europe.

At the moment, there are no plans to develop or assemble electric vehicles at the plant or export cars to other countries in the region as the focus is currently on Malaysia, according to Sime Darby Motors managing director Andrew Basham.

A new Porsche Center is scheduled to open in Johor Bahru this year which will complement the brand’s existing service facilities in Kuala Lumpur and Penang.

The Cayenne model assembled in Kulim is priced starting from 550,000 ringgit ($130,626), making it 115,000 ringgit ($27,313) cheaper than the imported model.



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[caption id="attachment_38350" align="alignleft" width="300"] Made in Malaysia: Porsche Cayenne[/caption] German sports car maker Porsche on March 28 officially inaugurated its first manufacturing site outside Europe in Kulim district in Malaysia’s northern Kedah state and on the occasion rolled out the first locally assembled car for the domestic market. Porsche entered a joint venture with Malaysian conglomerate Sime Darby back in 2020 to make cars for the Malaysian market and started construction of the vehicle production and assembly facility in Kulim in the same year. Production of the first car, a base Cayenne model, started in February 2022. The plant is...

Made in Malaysia: Porsche Cayenne

German sports car maker Porsche on March 28 officially inaugurated its first manufacturing site outside Europe in Kulim district in Malaysia’s northern Kedah state and on the occasion rolled out the first locally assembled car for the domestic market.

Porsche entered a joint venture with Malaysian conglomerate Sime Darby back in 2020 to make cars for the Malaysian market and started construction of the vehicle production and assembly facility in Kulim in the same year. Production of the first car, a base Cayenne model, started in February 2022.

The plant is completely staffed with Malaysians who have been comprehensively trained by Porsche, with production being supported by a network of local suppliers and service providers which deliver a number of key components for the cars.

A Porsche made in just two days

It takes two days to complete the assembly of a single Porsche vehicle at the plant, with maximum capacity depending on demand, Porsche said.

The plant is part of a facility operated by Inokom Corporation, a subsidiary of Sime Darby Motor, which is already assembling cars for BMW, Mini, Mazda and Hyundai.

Sime Darby CEO Salim Davidson said the group was “honoured” by Porsche’s continued confidence in Sime Darby as it delivers “a product that meets Porsche’s highest standards of quality, performance and driving experience.”

“The facility not only supports the growth of our businesses across the automotive value chain in Malaysia, but also creates a pipeline of jobs to empower the local community,” he said.

Meeting Malaysia’s market needs

Albrecht Reimold, member of the executive board for production and logistics at Porsche, said the new assembly site in Malaysia meets specific market needs and operates alongside Porsche’s established network of production sites in Europe.

At the moment, there are no plans to develop or assemble electric vehicles at the plant or export cars to other countries in the region as the focus is currently on Malaysia, according to Sime Darby Motors managing director Andrew Basham.

A new Porsche Center is scheduled to open in Johor Bahru this year which will complement the brand’s existing service facilities in Kuala Lumpur and Penang.

The Cayenne model assembled in Kulim is priced starting from 550,000 ringgit ($130,626), making it 115,000 ringgit ($27,313) cheaper than the imported model.



Support ASEAN news

Investvine has been a consistent voice in ASEAN news for more than a decade. From breaking news to exclusive interviews with key ASEAN leaders, we have brought you factual and engaging reports – the stories that matter, free of charge.

Like many news organisations, we are striving to survive in an age of reduced advertising and biased journalism. Our mission is to rise above today’s challenges and chart tomorrow’s world with clear, dependable reporting.

Support us now with a donation of your choosing. Your contribution will help us shine a light on important ASEAN stories, reach more people and lift the manifold voices of this dynamic, influential region.

 

 

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