Prince Hotel raises stakes with diversity
The Prince Hotel & Residence in Kuala Lumpur, Malaysia, is leading the way in integrating traditional hotel services with the accommodation needs of long-term business travellers, while also boosting its social media presence.
The five-star, 448-room hotel in the heart of Kuala Lumpur’s business district provides hotel rooms as well as serviced apartments, which are becoming increasingly popular among business travellers looking for cost-effective accommodation for long-term visits to Malaysia.
The Prince’s General Manager Tim Quarm said the hospitality group’s ability to keep up with travel industry trends makes it stand out among its competition.
“The fact that we have apartments for long-term guests while still catering to the more discerning traveller gives us diversity,” said Mr Quarm.
“In addition, we are in a great location, near to the Pavilion Mall (in Bukit Bintang) and KLCC, giving us good connectivity.”
The Prince Hotel is regarded as one of the best in Malaysia and is starting to gain a foothold among Middle East clients. Mr Quarm said that up to five per cent of the hotel’s guests come from Gulf countries.
The hotel, which has also held a number of high-profile seminars and conferences, has a strong relationship with the Malaysian government and thrives on the country’s stability, which has resulted in increased tourism to the region in the past few years.
Social media
The success of a hotel lies not only with its quality of service and accommodation but also its image in the eyes of travellers. To that end, Prince Hotel is adopting modern social media tools to ensure tourists and business travellers around the world have easy access to information and news updates.
Apart from its official website, the Prince Hotel recently roped in creative agency FutureLab Asia to expand its social media activities.
“It’s an evolution,” Mr. Quarm was quoted as saying. “We’re looking for new boundaries and are an establishment which has moved forward tremendously.”
The agency’s task is to lead all creative direction for the hotel’s future communications campaigns in Malaysia, focusing on public relations and creative initiatives.
The hotel’s Tai Zi Heen Chinese Restaurant will be given priority in terms promotion while efforts will also be made to raise awareness of its five other F&B outlets.
“It’s a partnership and it’s really about having a crystal clear understanding of the property and what we are trying to achieve in terms of lifting our profile as an international brand within the local market,” said Mr. Quarm.
Top facilities
The Prince Hotel & Residence has three major types of accommodation – hotel rooms, suites and serviced apartments. Its hotel rooms are categorised into Deluxe, Superior Deluxe, Superior Deluxe (KLCC View), Grand Deluxe and Premier Executive.
There are five types of suites – Executive Suite, Deluxe Executive Suite, Junior Prince Suite and Prince Suite. Their apartments come in 1-bedroom, 2-bedroom and 2+1-bedroom offerings.
The Grand Prince Ballroom, Prince Ballroom and Ballroom Foyer provides plenty of space and cocktail areas for major dinners and events while there are several function rooms on the same floor as the Grand Prince Ballroom.
The VIP room, also near the Grand Prince Ballroom, can be used as a waiting room for guests of honour as well as for press conferences. The Business Centre, meanwhile, has wireless broadband internet access, workstations and two private boardrooms for meeting in addition to secretarial services.
Leisure facilities are offered in the form of a spa, pool and tropical garden, fitness centre and a kids club.
The hotel also provides diverse dining options. Apart from Tai Zi Heen, guests can choose from Eccucino (Asian and Western cuisines), Enju (for authentic Japanese dishes), Mezzanine Bar & Lounge, Terrace Poolside Bar & Grill (for panoramic view of the city) and Fidel’s Cigar Room.
[caption id="attachment_3590" align="alignleft" width="227"] Prince Hotel & Residences in Kuala Lumpur[/caption] The Prince Hotel & Residence in Kuala Lumpur, Malaysia, is leading the way in integrating traditional hotel services with the accommodation needs of long-term business travellers, while also boosting its social media presence. The five-star, 448-room hotel in the heart of Kuala Lumpur’s business district provides hotel rooms as well as serviced apartments, which are becoming increasingly popular among business travellers looking for cost-effective accommodation for long-term visits to Malaysia. The Prince’s General Manager Tim Quarm said the hospitality group’s ability to keep up with travel industry trends makes...
The Prince Hotel & Residence in Kuala Lumpur, Malaysia, is leading the way in integrating traditional hotel services with the accommodation needs of long-term business travellers, while also boosting its social media presence.
The five-star, 448-room hotel in the heart of Kuala Lumpur’s business district provides hotel rooms as well as serviced apartments, which are becoming increasingly popular among business travellers looking for cost-effective accommodation for long-term visits to Malaysia.
The Prince’s General Manager Tim Quarm said the hospitality group’s ability to keep up with travel industry trends makes it stand out among its competition.
“The fact that we have apartments for long-term guests while still catering to the more discerning traveller gives us diversity,” said Mr Quarm.
“In addition, we are in a great location, near to the Pavilion Mall (in Bukit Bintang) and KLCC, giving us good connectivity.”
The Prince Hotel is regarded as one of the best in Malaysia and is starting to gain a foothold among Middle East clients. Mr Quarm said that up to five per cent of the hotel’s guests come from Gulf countries.
The hotel, which has also held a number of high-profile seminars and conferences, has a strong relationship with the Malaysian government and thrives on the country’s stability, which has resulted in increased tourism to the region in the past few years.
Social media
The success of a hotel lies not only with its quality of service and accommodation but also its image in the eyes of travellers. To that end, Prince Hotel is adopting modern social media tools to ensure tourists and business travellers around the world have easy access to information and news updates.
Apart from its official website, the Prince Hotel recently roped in creative agency FutureLab Asia to expand its social media activities.
“It’s an evolution,” Mr. Quarm was quoted as saying. “We’re looking for new boundaries and are an establishment which has moved forward tremendously.”
The agency’s task is to lead all creative direction for the hotel’s future communications campaigns in Malaysia, focusing on public relations and creative initiatives.
The hotel’s Tai Zi Heen Chinese Restaurant will be given priority in terms promotion while efforts will also be made to raise awareness of its five other F&B outlets.
“It’s a partnership and it’s really about having a crystal clear understanding of the property and what we are trying to achieve in terms of lifting our profile as an international brand within the local market,” said Mr. Quarm.
Top facilities
The Prince Hotel & Residence has three major types of accommodation – hotel rooms, suites and serviced apartments. Its hotel rooms are categorised into Deluxe, Superior Deluxe, Superior Deluxe (KLCC View), Grand Deluxe and Premier Executive.
There are five types of suites – Executive Suite, Deluxe Executive Suite, Junior Prince Suite and Prince Suite. Their apartments come in 1-bedroom, 2-bedroom and 2+1-bedroom offerings.
The Grand Prince Ballroom, Prince Ballroom and Ballroom Foyer provides plenty of space and cocktail areas for major dinners and events while there are several function rooms on the same floor as the Grand Prince Ballroom.
The VIP room, also near the Grand Prince Ballroom, can be used as a waiting room for guests of honour as well as for press conferences. The Business Centre, meanwhile, has wireless broadband internet access, workstations and two private boardrooms for meeting in addition to secretarial services.
Leisure facilities are offered in the form of a spa, pool and tropical garden, fitness centre and a kids club.
The hotel also provides diverse dining options. Apart from Tai Zi Heen, guests can choose from Eccucino (Asian and Western cuisines), Enju (for authentic Japanese dishes), Mezzanine Bar & Lounge, Terrace Poolside Bar & Grill (for panoramic view of the city) and Fidel’s Cigar Room.
