Red Bull and Aabar Investments discuss potential partnership

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Abu Dhabi’s government-backed investment company, Aabar Investments, is in talks with energy drink giant Red Bull to collaborate on “possible joint activities between Red Bull’s corporate projects and Abu Dhabi,” according to Aabar.  Red Bull, based in Austria, is known for its large presence in advertizing and sponsorships in the sports and extreme sports industries, and speculation abounds that it might be a sports-related partnership.

One of Aabar’s holdings, Falcon Private Bank, announced recently that they would sponsor part of Red Bull’s Italian Formula One team.  Aabar also itself owns a 40% stake in the Mercedes GP F1 team, so both companies have a strong presence in the world of European car racing.  Both companies also deny that the talks were directly related to Formula One.

 

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Abu Dhabi’s government-backed investment company, Aabar Investments, is in talks with energy drink giant Red Bull to collaborate on “possible joint activities between Red Bull's corporate projects and Abu Dhabi," according to Aabar.  Red Bull, based in Austria, is known for its large presence in advertizing and sponsorships in the sports and extreme sports industries, and speculation abounds that it might be a sports-related partnership. One of Aabar’s holdings, Falcon Private Bank, announced recently that they would sponsor part of Red Bull’s Italian Formula One team.  Aabar also itself owns a 40% stake in the Mercedes GP F1 team, so...

Abu Dhabi’s government-backed investment company, Aabar Investments, is in talks with energy drink giant Red Bull to collaborate on “possible joint activities between Red Bull’s corporate projects and Abu Dhabi,” according to Aabar.  Red Bull, based in Austria, is known for its large presence in advertizing and sponsorships in the sports and extreme sports industries, and speculation abounds that it might be a sports-related partnership.

One of Aabar’s holdings, Falcon Private Bank, announced recently that they would sponsor part of Red Bull’s Italian Formula One team.  Aabar also itself owns a 40% stake in the Mercedes GP F1 team, so both companies have a strong presence in the world of European car racing.  Both companies also deny that the talks were directly related to Formula One.

 

Support ASEAN news

Investvine has been a consistent voice in ASEAN news for more than a decade. From breaking news to exclusive interviews with key ASEAN leaders, we have brought you factual and engaging reports – the stories that matter, free of charge.

Like many news organisations, we are striving to survive in an age of reduced advertising and biased journalism. Our mission is to rise above today’s challenges and chart tomorrow’s world with clear, dependable reporting.

Support us now with a donation of your choosing. Your contribution will help us shine a light on important ASEAN stories, reach more people and lift the manifold voices of this dynamic, influential region.

 

 

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