Rolls-Royce to open showroom in Cambodia

Rolls Royce1Super luxury car maker Rolls-Royce will soon be marketing its vehicles in one of the world’s poorest countries: Cambodia. The company, owned by German auto group BMW, announced on June 9 that it has joined with a Cambodian business partner to open a showroom in the Cambodian capital Phnom Penh in July.

Rolls-Royce Asia-Pacific regional manager Paul Harris said his company signed a deal with HGB Group Co., Ltd. because it believed demand would grow along with Cambodia’s economy.

Cambodia’s average per capita annual income, according to the World Bank, is just over $1,000, a bit less than 0.5 per cent of the cost of the “cheapest” Rolls-Royce.

However, a small but wealthy elite lives in the capital of the mostly rural nation, and it is not unusual to see various models of high-end Lexus automobiles passing by pedicabs in the city’s dusty streets.

Harris said five Rolls-Royces have been sold in Cambodia since 2005.

“Nobody would believe that such a luxury car would come to Cambodia,” said Minister for Industry and Handcrafts Cham Prasidh, who was present for the announcement.

Cheaper Japanese models still dominate the market, but the upgrading of – which had suffered from war and neglect – and the rise in people’s living standards mean other car manufacturers from various countries are now entering the Cambodian market, he said.



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Super luxury car maker Rolls-Royce will soon be marketing its vehicles in one of the world's poorest countries: Cambodia. The company, owned by German auto group BMW, announced on June 9 that it has joined with a Cambodian business partner to open a showroom in the Cambodian capital Phnom Penh in July. Rolls-Royce Asia-Pacific regional manager Paul Harris said his company signed a deal with HGB Group Co., Ltd. because it believed demand would grow along with Cambodia's economy. Cambodia's average per capita annual income, according to the World Bank, is just over $1,000, a bit less than 0.5 per...

Rolls Royce1Super luxury car maker Rolls-Royce will soon be marketing its vehicles in one of the world’s poorest countries: Cambodia. The company, owned by German auto group BMW, announced on June 9 that it has joined with a Cambodian business partner to open a showroom in the Cambodian capital Phnom Penh in July.

Rolls-Royce Asia-Pacific regional manager Paul Harris said his company signed a deal with HGB Group Co., Ltd. because it believed demand would grow along with Cambodia’s economy.

Cambodia’s average per capita annual income, according to the World Bank, is just over $1,000, a bit less than 0.5 per cent of the cost of the “cheapest” Rolls-Royce.

However, a small but wealthy elite lives in the capital of the mostly rural nation, and it is not unusual to see various models of high-end Lexus automobiles passing by pedicabs in the city’s dusty streets.

Harris said five Rolls-Royces have been sold in Cambodia since 2005.

“Nobody would believe that such a luxury car would come to Cambodia,” said Minister for Industry and Handcrafts Cham Prasidh, who was present for the announcement.

Cheaper Japanese models still dominate the market, but the upgrading of – which had suffered from war and neglect – and the rise in people’s living standards mean other car manufacturers from various countries are now entering the Cambodian market, he said.



Support ASEAN news

Investvine has been a consistent voice in ASEAN news for more than a decade. From breaking news to exclusive interviews with key ASEAN leaders, we have brought you factual and engaging reports – the stories that matter, free of charge.

Like many news organisations, we are striving to survive in an age of reduced advertising and biased journalism. Our mission is to rise above today’s challenges and chart tomorrow’s world with clear, dependable reporting.

Support us now with a donation of your choosing. Your contribution will help us shine a light on important ASEAN stories, reach more people and lift the manifold voices of this dynamic, influential region.

$
Personal Info

Donation Total: $10.00