Rotana mulling over expansion in China
Rotana Hotels, which is one of the latest in a number of UAE travel companies looking east to tap the domestic travel potential, are seeking to broaden their opportunities in China’s fast-growing travel market. As the domestic travel market in China is huge, and is under-served in terms of hotels, having hotels there would mean promoting the brand name, an essential factor for reeling in more UAE tourists from the area.
Several other companies, such as Jumeirah Group, Etihad Airways and Aramex also have turned to China to capitalise on the demands of the thriving economy, and Rotana is of no exception. Though it is time for them to attempt a more global reach, it feels proximity would add to logistical ease, as anything too far off from their base in Abu Dhabi would be an inconvenience to them.
Rotana manages 29 properties in the UAE, including the Centro Al Manhal hotel, which it opened in Abu Dhabi at the beginning of this month.
Rotana Hotels, which is one of the latest in a number of UAE travel companies looking east to tap the domestic travel potential, are seeking to broaden their opportunities in China’s fast-growing travel market. As the domestic travel market in China is huge, and is under-served in terms of hotels, having hotels there would mean promoting the brand name, an essential factor for reeling in more UAE tourists from the area. Several other companies, such as Jumeirah Group, Etihad Airways and Aramex also have turned to China to capitalise on the demands of the thriving economy, and Rotana is of...
Rotana Hotels, which is one of the latest in a number of UAE travel companies looking east to tap the domestic travel potential, are seeking to broaden their opportunities in China’s fast-growing travel market. As the domestic travel market in China is huge, and is under-served in terms of hotels, having hotels there would mean promoting the brand name, an essential factor for reeling in more UAE tourists from the area.
Several other companies, such as Jumeirah Group, Etihad Airways and Aramex also have turned to China to capitalise on the demands of the thriving economy, and Rotana is of no exception. Though it is time for them to attempt a more global reach, it feels proximity would add to logistical ease, as anything too far off from their base in Abu Dhabi would be an inconvenience to them.
Rotana manages 29 properties in the UAE, including the Centro Al Manhal hotel, which it opened in Abu Dhabi at the beginning of this month.
