Sina Weibo starts Southeast Asia expansion

WeiboThe popular Chinese microblogging website Sina Weibo, often seen as a Chinese hybrid of Twitter and Facebook, has launched a company called Trend Media to expand to Singapore and Indonesia, targeting the huge Chinese community in these countries.

In Singapore, Sina Weibo already has 1.5 million registered users, of whom 800,000 are daily active users. The firm hopes to attract brands and merchants to sign up and enter the Chinese market. Weibo will also experiment with location-based data and mobile payments in the 2 countries, something it has only previously done in China. Weibo allows users to make purchases using its Weibo Wallet, a service similar to PayPal but only available in China.

Eventually Sina Weibo hopes to reach 1,5 million daily users and 2 million registered users in Singapore. No projection for Indonesia was given, a country that has an estimated 53 million Internet users.

Sina Weibo it is one of the most popular sites in China, in use by well over 30 per cent of Internet users, with a market penetration similar to what Twitter has established in the USA. It had 503 million registered users as of December 2012.

The service is available in Chinese, but the site also has versions catering to users from Hong Kong and Taiwan. Its iPhone and iPad application have English language options.



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The popular Chinese microblogging website Sina Weibo, often seen as a Chinese hybrid of Twitter and Facebook, has launched a company called Trend Media to expand to Singapore and Indonesia, targeting the huge Chinese community in these countries. In Singapore, Sina Weibo already has 1.5 million registered users, of whom 800,000 are daily active users. The firm hopes to attract brands and merchants to sign up and enter the Chinese market. Weibo will also experiment with location-based data and mobile payments in the 2 countries, something it has only previously done in China. Weibo allows users to make purchases using its...

WeiboThe popular Chinese microblogging website Sina Weibo, often seen as a Chinese hybrid of Twitter and Facebook, has launched a company called Trend Media to expand to Singapore and Indonesia, targeting the huge Chinese community in these countries.

In Singapore, Sina Weibo already has 1.5 million registered users, of whom 800,000 are daily active users. The firm hopes to attract brands and merchants to sign up and enter the Chinese market. Weibo will also experiment with location-based data and mobile payments in the 2 countries, something it has only previously done in China. Weibo allows users to make purchases using its Weibo Wallet, a service similar to PayPal but only available in China.

Eventually Sina Weibo hopes to reach 1,5 million daily users and 2 million registered users in Singapore. No projection for Indonesia was given, a country that has an estimated 53 million Internet users.

Sina Weibo it is one of the most popular sites in China, in use by well over 30 per cent of Internet users, with a market penetration similar to what Twitter has established in the USA. It had 503 million registered users as of December 2012.

The service is available in Chinese, but the site also has versions catering to users from Hong Kong and Taiwan. Its iPhone and iPad application have English language options.



Support ASEAN news

Investvine has been a consistent voice in ASEAN news for more than a decade. From breaking news to exclusive interviews with key ASEAN leaders, we have brought you factual and engaging reports – the stories that matter, free of charge.

Like many news organisations, we are striving to survive in an age of reduced advertising and biased journalism. Our mission is to rise above today’s challenges and chart tomorrow’s world with clear, dependable reporting.

Support us now with a donation of your choosing. Your contribution will help us shine a light on important ASEAN stories, reach more people and lift the manifold voices of this dynamic, influential region.

$
Personal Info

Donation Total: $10.00

 

 

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