Singapore Tourism video gets a comedic response (videos)

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DurianThe latest promotion video of the Singapore Tourism Board (STB), that was aimed at young Filipino tourists to visit the city state, but backfired due to its cheesy storyline and poor acting and attracted lots of ridicule among a global audience, has now unleashed creative energy in a comedic sense.

STB eventually decided to remove the video from its YouTube channel because “it was not resonating well with audiences,” according to the board’s executive director for communications, Oliver Chong. It had previously run on television in the Philippines.

However, a series of comedic imitations are proving that the city-state’s creative spirit is alive and well. Among them, a pop song version, a thriller version and a new overdub (see below) have reached a similar popularity on Youtube.

Some are are quite well made and even the STB has taken them with good humor.

“We have found some of the responses and spoofs that have been shared online to be creative and clever,” Chong said. At the end, the publicity for the video was probably better than expected.

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The latest promotion video of the Singapore Tourism Board (STB), that was aimed at young Filipino tourists to visit the city state, but backfired due to its cheesy storyline and poor acting and attracted lots of ridicule among a global audience, has now unleashed creative energy in a comedic sense. STB eventually decided to remove the video from its YouTube channel because “it was not resonating well with audiences,” according to the board's executive director for communications, Oliver Chong. It had previously run on television in the Philippines. However, a series of comedic imitations are proving that the city-state’s creative...

DurianThe latest promotion video of the Singapore Tourism Board (STB), that was aimed at young Filipino tourists to visit the city state, but backfired due to its cheesy storyline and poor acting and attracted lots of ridicule among a global audience, has now unleashed creative energy in a comedic sense.

STB eventually decided to remove the video from its YouTube channel because “it was not resonating well with audiences,” according to the board’s executive director for communications, Oliver Chong. It had previously run on television in the Philippines.

However, a series of comedic imitations are proving that the city-state’s creative spirit is alive and well. Among them, a pop song version, a thriller version and a new overdub (see below) have reached a similar popularity on Youtube.

Some are are quite well made and even the STB has taken them with good humor.

“We have found some of the responses and spoofs that have been shared online to be creative and clever,” Chong said. At the end, the publicity for the video was probably better than expected.

Bonus track:



Support ASEAN news

Investvine has been a consistent voice in ASEAN news for more than a decade. From breaking news to exclusive interviews with key ASEAN leaders, we have brought you factual and engaging reports – the stories that matter, free of charge.

Like many news organisations, we are striving to survive in an age of reduced advertising and biased journalism. Our mission is to rise above today’s challenges and chart tomorrow’s world with clear, dependable reporting.

Support us now with a donation of your choosing. Your contribution will help us shine a light on important ASEAN stories, reach more people and lift the manifold voices of this dynamic, influential region.

$
Personal Info

Donation Total: $10.00