Starbucks finally makes it to Brunei

starbucks bruneiUS coffee house chain Starbucks is entering new territory by expanding into the small Sultanate of Brunei. Malaysian Starbucks franchiser Berjaya Food Bhd (BFood) has teamed up with Deluxe Daily Food Sdn Bhd of Brunei to operate cafes in the Muslim nation.

BFood, via its wholly-owned subsidiary Berjaya Food (International) Sdn Bhd, signed a joint venture cum shareholders’ agreement with Deluxe for the proposed subscription of an 80 per cent stake in a new joint venture company called Berjaya Food Supreme Sdn Bhd for RM6.2 million ($1.93 million) cash to undertake the operations in Brunei.

The directors and shareholders of Deluxe are Pengiran Muda Abdul Qawi, the eldest son of Brunei’s Foreign Affairs and Trade Minister Prince Mohamed Bolkiah, and Ho Lee Suom.

As part of the terms of the joint venture, BFood International will have management and planning rights over the operations of Berjaya Food Supreme, while Deluxe shall assist the company in obtaining the relevant operation licences and café sites in Brunei.

BFood, through its 50 per cent-owned unit Berjaya Starbucks Coffee Co Sdn Bhd, currently operates Starbucks Coffee stores in Malaysia.



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US coffee house chain Starbucks is entering new territory by expanding into the small Sultanate of Brunei. Malaysian Starbucks franchiser Berjaya Food Bhd (BFood) has teamed up with Deluxe Daily Food Sdn Bhd of Brunei to operate cafes in the Muslim nation. BFood, via its wholly-owned subsidiary Berjaya Food (International) Sdn Bhd, signed a joint venture cum shareholders' agreement with Deluxe for the proposed subscription of an 80 per cent stake in a new joint venture company called Berjaya Food Supreme Sdn Bhd for RM6.2 million ($1.93 million) cash to undertake the operations in Brunei. The directors and shareholders of...

starbucks bruneiUS coffee house chain Starbucks is entering new territory by expanding into the small Sultanate of Brunei. Malaysian Starbucks franchiser Berjaya Food Bhd (BFood) has teamed up with Deluxe Daily Food Sdn Bhd of Brunei to operate cafes in the Muslim nation.

BFood, via its wholly-owned subsidiary Berjaya Food (International) Sdn Bhd, signed a joint venture cum shareholders’ agreement with Deluxe for the proposed subscription of an 80 per cent stake in a new joint venture company called Berjaya Food Supreme Sdn Bhd for RM6.2 million ($1.93 million) cash to undertake the operations in Brunei.

The directors and shareholders of Deluxe are Pengiran Muda Abdul Qawi, the eldest son of Brunei’s Foreign Affairs and Trade Minister Prince Mohamed Bolkiah, and Ho Lee Suom.

As part of the terms of the joint venture, BFood International will have management and planning rights over the operations of Berjaya Food Supreme, while Deluxe shall assist the company in obtaining the relevant operation licences and café sites in Brunei.

BFood, through its 50 per cent-owned unit Berjaya Starbucks Coffee Co Sdn Bhd, currently operates Starbucks Coffee stores in Malaysia.



Support ASEAN news

Investvine has been a consistent voice in ASEAN news for more than a decade. From breaking news to exclusive interviews with key ASEAN leaders, we have brought you factual and engaging reports – the stories that matter, free of charge.

Like many news organisations, we are striving to survive in an age of reduced advertising and biased journalism. Our mission is to rise above today’s challenges and chart tomorrow’s world with clear, dependable reporting.

Support us now with a donation of your choosing. Your contribution will help us shine a light on important ASEAN stories, reach more people and lift the manifold voices of this dynamic, influential region.

$
Personal Info

Donation Total: $10.00

 

 

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