Struggling Malaysia Airlines offers Rolex watches, free trips to travel agents
Troubled Malaysia Airlines is giving away Rolex watches and return airfares to Europe and Asia to travel agents in a bid to incentivise them into selling more flights.
On offer are five $8000 Rolex watches and 20 return airfares to Europe and Asia in a deal with Consolidated Travel Group, The Australian reported.
The travel industry was yesterday quick to back Malaysia Airlines, which has suffered two tragedies this year — the disappearance of a jet full of passengers in March and the downing of a second jet that killed all 298 people on board over the Ukraine in July.
The travel industry said it was not uncommon for hoteliers and airlines to offer free flights and shopping center vouchers to ¬travel agents to help boost sales.
Flight Center executive Haydn Long said the Malaysia Airlines deal, advertised in in the Travel Daily online newsletter, was not unusual because suppliers often rewarded top-selling agents.
“I have not heard of Rolex watches before, but it can be a trip overseas on offer,” Long said. “A lot of airlines and hotels do the same thing.”
Malaysia Airlines is offering the deal until October 5 with the winning agent required to sell a minimum of $20,000 worth of international air tickets.
In a statement, Malaysia Airlines said it was continuing to give travel agents incentives as part of its recovery plan. “We are very grateful for their (travel agents’) unrelenting support of Malaysia Airlines as a premium full-service carrier. The prizes are being funded jointly by Consolidated Travel Group and Malaysia Airlines.”
Malaysia Airlines said its travel trade programme combined with outstanding fare offers and a positive community sentiment had already seen average loadings rise above 70 per cent.
“We are determined to once again become one of Australia and New Zealand’s preferred premium airlines and increase this loading further,” the airline said.
Troubled Malaysia Airlines is giving away Rolex watches and return airfares to Europe and Asia to travel agents in a bid to incentivise them into selling more flights. On offer are five $8000 Rolex watches and 20 return airfares to Europe and Asia in a deal with Consolidated Travel Group, The Australian reported. The travel industry was yesterday quick to back Malaysia Airlines, which has suffered two tragedies this year — the disappearance of a jet full of passengers in March and the downing of a second jet that killed all 298 people on board over the Ukraine in July....
Troubled Malaysia Airlines is giving away Rolex watches and return airfares to Europe and Asia to travel agents in a bid to incentivise them into selling more flights.
On offer are five $8000 Rolex watches and 20 return airfares to Europe and Asia in a deal with Consolidated Travel Group, The Australian reported.
The travel industry was yesterday quick to back Malaysia Airlines, which has suffered two tragedies this year — the disappearance of a jet full of passengers in March and the downing of a second jet that killed all 298 people on board over the Ukraine in July.
The travel industry said it was not uncommon for hoteliers and airlines to offer free flights and shopping center vouchers to ¬travel agents to help boost sales.
Flight Center executive Haydn Long said the Malaysia Airlines deal, advertised in in the Travel Daily online newsletter, was not unusual because suppliers often rewarded top-selling agents.
“I have not heard of Rolex watches before, but it can be a trip overseas on offer,” Long said. “A lot of airlines and hotels do the same thing.”
Malaysia Airlines is offering the deal until October 5 with the winning agent required to sell a minimum of $20,000 worth of international air tickets.
In a statement, Malaysia Airlines said it was continuing to give travel agents incentives as part of its recovery plan. “We are very grateful for their (travel agents’) unrelenting support of Malaysia Airlines as a premium full-service carrier. The prizes are being funded jointly by Consolidated Travel Group and Malaysia Airlines.”
Malaysia Airlines said its travel trade programme combined with outstanding fare offers and a positive community sentiment had already seen average loadings rise above 70 per cent.
“We are determined to once again become one of Australia and New Zealand’s preferred premium airlines and increase this loading further,” the airline said.
