The social network Facebook has around 22 million users in Vietnam but no official presence in the country to deal with advertising partners directly....
Berlin, Germany-based ad bidding platform Sociomantic has opened its first office in Southeast Asia in Singapore and will launch its regional arm on July...
There are many facets to how a brand is built. Yet when you break down the many strong national brands globally, you can't but ask what were the bases to their creation, their formation and their endurance, writes Firoz Abdul Hamid.
The world's largest advertising group WPP, owner of advertising, public relations and market research companies such as Ogilvy & Mather, Burson-Marsteller, Hill & Knowlton,...
A recent report by the Interactive Advertising Bureau shows that first-quarter online advertising earnings are the best on record, boasting $26 billion in online...