Advertising

South Korean companies are getting ready to capitalise on the growing popularity of K-pop artists in Indonesia...

The social network Facebook has around 22 million users in Vietnam but no official presence in the country to deal with advertising partners directly....

The recent entry of many international brands has led to a boom in advertising expenditure in Myanmar, increasing five-fold to some $118 million in...

In 60 seconds, Pantene Philippines used an ad to deftly break down the double standards men and women face in the work place. The...

The entertainment and media industry in Thailand expects a significant rise in spending by $5 billion to $14.8 billion by 2017, fueled by surging...

Berlin, Germany-based ad bidding platform Sociomantic has opened its first office in Southeast Asia in Singapore and will launch its regional arm on July...

There are many facets to how a brand is built. Yet when you break down the many strong national brands globally, you can't but ask what were the bases to their creation, their formation and their endurance, writes Firoz Abdul Hamid.

The world's largest advertising group WPP, owner of advertising, public relations and market research companies such as Ogilvy & Mather, Burson-Marsteller, Hill & Knowlton,...