Advertising
South Korean firms cash in on K-pop craze in Indonesia
South Korean companies are getting ready to capitalise on the growing popularity of K-pop artists in Indonesia...
Facebook opens official presence in Vietnam
The social network Facebook has around 22 million users in Vietnam but no official presence in the country to deal with advertising partners directly....
Advertising spending in Myanmar surges
The recent entry of many international brands has led to a boom in advertising expenditure in Myanmar, increasing five-fold to some $118 million in...
Philippine ad smartly condemns gender stereotypes (video)
In 60 seconds, Pantene Philippines used an ad to deftly break down the double standards men and women face in the work place. The...
Thai media and entertainment industry in spending spree
The entertainment and media industry in Thailand expects a significant rise in spending by $5 billion to $14.8 billion by 2017, fueled by surging...
German ad-bidding platform comes to SE Asia
Berlin, Germany-based ad bidding platform Sociomantic has opened its first office in Southeast Asia in Singapore and will launch its regional arm on July...
Searching for soul in a brand
There are many facets to how a brand is built. Yet when you break down the many strong national brands globally, you can't but ask what were the bases to their creation, their formation and their endurance, writes Firoz Abdul Hamid.
Global ad group first to enter Myanmar
The world's largest advertising group WPP, owner of advertising, public relations and market research companies such as Ogilvy & Mather, Burson-Marsteller, Hill & Knowlton,...
Digital marketing replacing other mediums
Digital advertising has, for the first time, outpaced print advertising in the United States, and it won’t be long before it is king of...
Online advertisements continue to rise
A recent report by the Interactive Advertising Bureau shows that first-quarter online advertising earnings are the best on record, boasting $26 billion in online...
Latest
Thailand, Singapore most vulnerable to potential US recession
Southeast Asia could be seriously affected in case the US falls into recession, but some countries would be more badly hit than others, economists...