Tata Motors calls it quits in Thailand and moves production away

Tata Motors calls it quits in Thailand and moves production awayIndia’s Tata Motors in a press release issued on August 1 said that it decided to stop manufacturing operations in Thailand citing viability issues but would continue to sell vehicles in the country through imports.

As part of its “Turnaround 2.0” strategy, which includes ongoing market reviews, the company has undertaken a reassessment of its business model in Thailand “to ensure it is sustainable over the long term.”

“The business as it stands today is sub-scale and not sustainable. We have hence decided to cease the current manufacturing operations in this financial year,” the statement said.

Tata Motors will offer a revamped product portfolio in Thailand, suitable to local market needs, delivered through a completely-built-unit distribution model. However, as Tata cars are then imported, they will inadvertently be costlier for Thai buyers.



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India’s Tata Motors in a press release issued on August 1 said that it decided to stop manufacturing operations in Thailand citing viability issues but would continue to sell vehicles in the country through imports. As part of its “Turnaround 2.0” strategy, which includes ongoing market reviews, the company has undertaken a reassessment of its business model in Thailand “to ensure it is sustainable over the long term.” “The business as it stands today is sub-scale and not sustainable. We have hence decided to cease the current manufacturing operations in this financial year,” the statement said. Tata Motors will offer...

Tata Motors calls it quits in Thailand and moves production awayIndia’s Tata Motors in a press release issued on August 1 said that it decided to stop manufacturing operations in Thailand citing viability issues but would continue to sell vehicles in the country through imports.

As part of its “Turnaround 2.0” strategy, which includes ongoing market reviews, the company has undertaken a reassessment of its business model in Thailand “to ensure it is sustainable over the long term.”

“The business as it stands today is sub-scale and not sustainable. We have hence decided to cease the current manufacturing operations in this financial year,” the statement said.

Tata Motors will offer a revamped product portfolio in Thailand, suitable to local market needs, delivered through a completely-built-unit distribution model. However, as Tata cars are then imported, they will inadvertently be costlier for Thai buyers.



Support ASEAN news

Investvine has been a consistent voice in ASEAN news for more than a decade. From breaking news to exclusive interviews with key ASEAN leaders, we have brought you factual and engaging reports – the stories that matter, free of charge.

Like many news organisations, we are striving to survive in an age of reduced advertising and biased journalism. Our mission is to rise above today’s challenges and chart tomorrow’s world with clear, dependable reporting.

Support us now with a donation of your choosing. Your contribution will help us shine a light on important ASEAN stories, reach more people and lift the manifold voices of this dynamic, influential region.

$
Personal Info

Donation Total: $10.00

 

 

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