Teckler: Content sharing as a business model
Teckler is a web portal that represents an innovative way in which users and a publishing platform based on advertising partner together, giving life what it says is “a real Internet 3.0 experience.” Inside Investor heard more from Teckler’s founder and CEO Claudio Gandelman.
By Kamran Saddique
Q: What’s behind Teckler?
A: We are basically a content sharing platform that’s now active in 164 countries and offers 13 languages. All what people have to do is to share any content with us through the Teckler platform, from rockets science to cooking recipes, and it can be text, photos, audio or video, and it can be shared via social media like Facebook, LinkedIn, Twitter or whatever. What we do is that we are selling advertisements for the content, and 70 per cent of this revenue goes to the users. The difference of our platform to, for example, Facebook is that the content stays on our page while it disappears from Facebook after some time. People share and they get paid for it. This is why we are growing so fast.
Q: How do you organise the content?
A: It is organised in many categories reaching from Love/Relationships to Politics, Business, Automobile and many more, basically almost everything, and there is a search function too. We have around 700,000 pageviews by now, and I believe we will really make big money with it especially after corporations see what can be done with the platform. For example, a company that makes food and beverages can provide recipes for people, and at the same time can sell the ingredients. Or, a company that, let’s says, produces wheels, can teach people how to drive safely, and at the end they can also sell their products.
Q: What was the strategy that the portal went viral so quickly?
A: There are people with portals out there who have one million followers but no advertising. we have solved this problem by arranging content and combine content sharing with an advertisement revenue-sharing model.
Q: Where did you start?
A: Actually we started in Brazil, but the company is based in the US, and we have servers all over the world.
Q: What challenges do you meet?
A: We indeed faced some problems at the beginning, for example in infrastructure that allows us to grow worldwide. This problem in the meantime has been solved. The other problem was organisation of the content, which is also solved.
Q: Where do you see your competition?
A: There are certainly other blogs with a big number of followers, or Facebook and Twitter users with lots of followers. But our approach is different: We share everything of our users, we give them the space, and we are paying them for it.
Q: Where do you see Teckler in six months from now?
A: My expectation is to be among the 500 biggest sites in the world and reach one billion people – it’s a huge number, I know, but, as I said, we are really growing very fast.
[caption id="attachment_15407" align="alignleft" width="180"] Claudio Gandelman, founder and CEO of Teckler[/caption] Teckler is a web portal that represents an innovative way in which users and a publishing platform based on advertising partner together, giving life what it says is "a real Internet 3.0 experience." Inside Investor heard more from Teckler's founder and CEO Claudio Gandelman. By Kamran Saddique Q: What's behind Teckler? A: We are basically a content sharing platform that's now active in 164 countries and offers 13 languages. All what people have to do is to share any content with us through the Teckler platform, from rockets science...
Teckler is a web portal that represents an innovative way in which users and a publishing platform based on advertising partner together, giving life what it says is “a real Internet 3.0 experience.” Inside Investor heard more from Teckler’s founder and CEO Claudio Gandelman.
By Kamran Saddique
Q: What’s behind Teckler?
A: We are basically a content sharing platform that’s now active in 164 countries and offers 13 languages. All what people have to do is to share any content with us through the Teckler platform, from rockets science to cooking recipes, and it can be text, photos, audio or video, and it can be shared via social media like Facebook, LinkedIn, Twitter or whatever. What we do is that we are selling advertisements for the content, and 70 per cent of this revenue goes to the users. The difference of our platform to, for example, Facebook is that the content stays on our page while it disappears from Facebook after some time. People share and they get paid for it. This is why we are growing so fast.
Q: How do you organise the content?
A: It is organised in many categories reaching from Love/Relationships to Politics, Business, Automobile and many more, basically almost everything, and there is a search function too. We have around 700,000 pageviews by now, and I believe we will really make big money with it especially after corporations see what can be done with the platform. For example, a company that makes food and beverages can provide recipes for people, and at the same time can sell the ingredients. Or, a company that, let’s says, produces wheels, can teach people how to drive safely, and at the end they can also sell their products.
Q: What was the strategy that the portal went viral so quickly?
A: There are people with portals out there who have one million followers but no advertising. we have solved this problem by arranging content and combine content sharing with an advertisement revenue-sharing model.
Q: Where did you start?
A: Actually we started in Brazil, but the company is based in the US, and we have servers all over the world.
Q: What challenges do you meet?
A: We indeed faced some problems at the beginning, for example in infrastructure that allows us to grow worldwide. This problem in the meantime has been solved. The other problem was organisation of the content, which is also solved.
Q: Where do you see your competition?
A: There are certainly other blogs with a big number of followers, or Facebook and Twitter users with lots of followers. But our approach is different: We share everything of our users, we give them the space, and we are paying them for it.
Q: Where do you see Teckler in six months from now?
A: My expectation is to be among the 500 biggest sites in the world and reach one billion people – it’s a huge number, I know, but, as I said, we are really growing very fast.
