Thai advertising giant enters Myanmar

Myanmar advertisingA leading Thai advertising company, Chuo Senko (Thailand) Public Co Ltd, has established two new indirect subsidiaries in Myanmar, Red Bull Co Ltd and Chilli Advertising Co Ltd, in Yangon, the firm said in a filing to the Stock Exchange of Thailand.

Both subsidiaries, which aim to provide advertising services in the booming Southeast Asian country, are planned to start operating in December 2013.

The advertising giant will invest $50,000 in each of the subsidiaries while Ad Asia Singapore Pte Ltd, which is 100-per cent owned by Chuo Senko Dynamics Co Ltd, holds the total shares in these subsidiaries.

“The source of funding for the two subsidiaries established in Myanmar derived from the cash flow of Ad Asia Singapore Pte Ltd,” said Kiichi Okuyama, director and chief financial officer of Chuo Senko (Thailand).

Myanmar is the latest country to join Chuo Senko’s network, which already includes Vietnam, Malaysia, Cambodia, Indonesia and Thailand. The Yangon-based units are expected to generate profits next year, according to previous reports.



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A leading Thai advertising company, Chuo Senko (Thailand) Public Co Ltd, has established two new indirect subsidiaries in Myanmar, Red Bull Co Ltd and Chilli Advertising Co Ltd, in Yangon, the firm said in a filing to the Stock Exchange of Thailand. Both subsidiaries, which aim to provide advertising services in the booming Southeast Asian country, are planned to start operating in December 2013. The advertising giant will invest $50,000 in each of the subsidiaries while Ad Asia Singapore Pte Ltd, which is 100-per cent owned by Chuo Senko Dynamics Co Ltd, holds the total shares in these subsidiaries. “The...

Myanmar advertisingA leading Thai advertising company, Chuo Senko (Thailand) Public Co Ltd, has established two new indirect subsidiaries in Myanmar, Red Bull Co Ltd and Chilli Advertising Co Ltd, in Yangon, the firm said in a filing to the Stock Exchange of Thailand.

Both subsidiaries, which aim to provide advertising services in the booming Southeast Asian country, are planned to start operating in December 2013.

The advertising giant will invest $50,000 in each of the subsidiaries while Ad Asia Singapore Pte Ltd, which is 100-per cent owned by Chuo Senko Dynamics Co Ltd, holds the total shares in these subsidiaries.

“The source of funding for the two subsidiaries established in Myanmar derived from the cash flow of Ad Asia Singapore Pte Ltd,” said Kiichi Okuyama, director and chief financial officer of Chuo Senko (Thailand).

Myanmar is the latest country to join Chuo Senko’s network, which already includes Vietnam, Malaysia, Cambodia, Indonesia and Thailand. The Yangon-based units are expected to generate profits next year, according to previous reports.



Support ASEAN news

Investvine has been a consistent voice in ASEAN news for more than a decade. From breaking news to exclusive interviews with key ASEAN leaders, we have brought you factual and engaging reports – the stories that matter, free of charge.

Like many news organisations, we are striving to survive in an age of reduced advertising and biased journalism. Our mission is to rise above today’s challenges and chart tomorrow’s world with clear, dependable reporting.

Support us now with a donation of your choosing. Your contribution will help us shine a light on important ASEAN stories, reach more people and lift the manifold voices of this dynamic, influential region.

$
Personal Info

Donation Total: $10.00

 

 

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