Thailand develops first home-grown virtual influencer

A Thai company has created the country’s first “virtual influencer,” a new species of fictional computer-generated personalities that are replacing real-life influencers on social media.

AI Ailyn, Thailand’s first metaverse citizen, has been developed by SIA Bangkok, a startup focusing on digital marketing which describes itself as a “virtual influencer agency.”

According to the company’s website, AI Ailyn is 21 years old, which makes it a member of the Generation Z, 165 centimeters tall, weighs 53 kilogrammes and her blood group is AB. She is said to have a “cool and extrovert character with high self-confidence.”

SIA Bangkok said that the reason to create the artificial personality was to tap digital marketing opportunities amid a changing consumer behaviour towards the Internet and virtual spaces, as more  and more people are living in front of online screens to work, consume media, watch entertainment content and do shopping.

This has prompted consumer brands to adapt to the new reality and create virtual environments as new sales channels in the “metaverse,” which is a concept of shared three-dimensional virtual spaces in the Internet where people communicate and interact, personally or through avatars.

Digital advertising is already worth nearly $700 million in Thailand in 2021

And there is a load of real-world money to make. The Digital Advertising Association of Thailand said the revenues in the digital advertising market are consistently growing and would reach a total of 23.3 billion baht ($697 million) in 2021, up 11 per cent from the previous year.

The contribution of social media channels associated with influencers is approximately 2.1 billion baht, up nine per cent over the previous year and second only to Facebook and YouTube.

Virtual influencers are capturing their audience by artificial empathy

Globally, the market for influencers has already taken off.

The world’s most famous virtual influencer in terms of followers, Lu Do Magalu, appeared in 2009 and is mainly promoting products of Brazilian retail giant Magazine Luiza.

The second most prominent is Lil Miquela, a virtual robot model that has “worked” with some of the top global fashion brands like Prada, Dior and Calvin Klein. Rank third is occupied by Barbie, a female doll character originally developed in the late 1950s by US toy company Mattel, which has been revived as a digital influencer for various brands and even social causes.



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A Thai company has created the country’s first “virtual influencer,” a new species of fictional computer-generated personalities that are replacing real-life influencers on social media. AI Ailyn, Thailand’s first metaverse citizen, has been developed by SIA Bangkok, a startup focusing on digital marketing which describes itself as a “virtual influencer agency.” According to the company’s website, AI Ailyn is 21 years old, which makes it a member of the Generation Z, 165 centimeters tall, weighs 53 kilogrammes and her blood group is AB. She is said to have a “cool and extrovert character with high self-confidence.” SIA Bangkok said that...

A Thai company has created the country’s first “virtual influencer,” a new species of fictional computer-generated personalities that are replacing real-life influencers on social media.

AI Ailyn, Thailand’s first metaverse citizen, has been developed by SIA Bangkok, a startup focusing on digital marketing which describes itself as a “virtual influencer agency.”

According to the company’s website, AI Ailyn is 21 years old, which makes it a member of the Generation Z, 165 centimeters tall, weighs 53 kilogrammes and her blood group is AB. She is said to have a “cool and extrovert character with high self-confidence.”

SIA Bangkok said that the reason to create the artificial personality was to tap digital marketing opportunities amid a changing consumer behaviour towards the Internet and virtual spaces, as more  and more people are living in front of online screens to work, consume media, watch entertainment content and do shopping.

This has prompted consumer brands to adapt to the new reality and create virtual environments as new sales channels in the “metaverse,” which is a concept of shared three-dimensional virtual spaces in the Internet where people communicate and interact, personally or through avatars.

Digital advertising is already worth nearly $700 million in Thailand in 2021

And there is a load of real-world money to make. The Digital Advertising Association of Thailand said the revenues in the digital advertising market are consistently growing and would reach a total of 23.3 billion baht ($697 million) in 2021, up 11 per cent from the previous year.

The contribution of social media channels associated with influencers is approximately 2.1 billion baht, up nine per cent over the previous year and second only to Facebook and YouTube.

Virtual influencers are capturing their audience by artificial empathy

Globally, the market for influencers has already taken off.

The world’s most famous virtual influencer in terms of followers, Lu Do Magalu, appeared in 2009 and is mainly promoting products of Brazilian retail giant Magazine Luiza.

The second most prominent is Lil Miquela, a virtual robot model that has “worked” with some of the top global fashion brands like Prada, Dior and Calvin Klein. Rank third is occupied by Barbie, a female doll character originally developed in the late 1950s by US toy company Mattel, which has been revived as a digital influencer for various brands and even social causes.



Support ASEAN news

Investvine has been a consistent voice in ASEAN news for more than a decade. From breaking news to exclusive interviews with key ASEAN leaders, we have brought you factual and engaging reports – the stories that matter, free of charge.

Like many news organisations, we are striving to survive in an age of reduced advertising and biased journalism. Our mission is to rise above today’s challenges and chart tomorrow’s world with clear, dependable reporting.

Support us now with a donation of your choosing. Your contribution will help us shine a light on important ASEAN stories, reach more people and lift the manifold voices of this dynamic, influential region.

$
Personal Info

Donation Total: $10.00

 

 

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