Thailand expects 28 million tourists in 2014
The Tourism Authority of Thailand (TAT) forecast foreign arrivals to the country to hit 28 million by 2014, a 7 per cent jump from the 2013 projection of 25.5 million. Tourism receipts are expected to rise 13 per cent, indicating higher spending of tourists.
The forecast number of tourists could probably beat Malaysia’s, which is currently the most visited country in ASEAN with a projected number of 26.8 million in 2013.
In Thailand, tourism revenue for 2013 is projected at $27.5 billion and should reach $31.8 billion by end-2014. China, Russia and India will be the fastest-growing markets for Thai tourism in 2014, TAT said, adding that the three markets are mostly in the medium- and low-end segments. Thus, the authority also wants to attract more medium-to high-end tourists “from economies with a positive outlook.”
To capture this high-end market, TAT said it will promote honeymoon and wedding, medical and wellness, especially check-up services. It also plans to introduce Koh Samui as a honeymoon and wedding destination.
The number of Chinese tourist arrivals to Thailand is forecast to reach 5.4 million in 2014, compared to the projected 4 million this year. The number of visitors from India will reach 1.3 million, and from Russia 1.9 million.
The Tourism Authority of Thailand (TAT) forecast foreign arrivals to the country to hit 28 million by 2014, a 7 per cent jump from the 2013 projection of 25.5 million. Tourism receipts are expected to rise 13 per cent, indicating higher spending of tourists. The forecast number of tourists could probably beat Malaysia's, which is currently the most visited country in ASEAN with a projected number of 26.8 million in 2013. In Thailand, tourism revenue for 2013 is projected at $27.5 billion and should reach $31.8 billion by end-2014. China, Russia and India will be the fastest-growing markets for Thai...
The Tourism Authority of Thailand (TAT) forecast foreign arrivals to the country to hit 28 million by 2014, a 7 per cent jump from the 2013 projection of 25.5 million. Tourism receipts are expected to rise 13 per cent, indicating higher spending of tourists.
The forecast number of tourists could probably beat Malaysia’s, which is currently the most visited country in ASEAN with a projected number of 26.8 million in 2013.
In Thailand, tourism revenue for 2013 is projected at $27.5 billion and should reach $31.8 billion by end-2014. China, Russia and India will be the fastest-growing markets for Thai tourism in 2014, TAT said, adding that the three markets are mostly in the medium- and low-end segments. Thus, the authority also wants to attract more medium-to high-end tourists “from economies with a positive outlook.”
To capture this high-end market, TAT said it will promote honeymoon and wedding, medical and wellness, especially check-up services. It also plans to introduce Koh Samui as a honeymoon and wedding destination.
The number of Chinese tourist arrivals to Thailand is forecast to reach 5.4 million in 2014, compared to the projected 4 million this year. The number of visitors from India will reach 1.3 million, and from Russia 1.9 million.
