Thailand targets Chinese MICE travelers

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BallroomThe Thailand Convention and Exhibition Bureau (TCEB) has launched a MICE promotion campaign in Shanghai to attract more travelers to Thailand, China Daily reported. The bureau promotes a variety of destinations under the “MICE City” initiative, including Bangkok, Pattaya, Phuket, Chiang Mai and Khon Kaen, to the China MICE market.

“We showcase these MICE cities in order to let more visitors reap Thailand’s MICE rewards,” said Nopparat Maythaveekulchai, president of TCEB, at the Incentive Travels and Conventions Meeting China 2014, which closed on Thursday at the Shanghai World Expo Exhibition and Convention Center.

MICE travelers from China were the top contributors to the MICE industry in Thailand last year, both by number of travelers and revenue, Maythaveekulchai said.

China, the number one contributor to the growth of Thailand’s MICE industry in 2013, has been considered one of the most significant markets in which TCEB will continue to focus its efforts, to better meet the growing demands of the expanding China market, he said.

Thailand welcomed 128,437 Chinese MICE travelers last year, contributing approximately $360 million to the Thai economy. The majority of Chinese MICE travelers to Thailand were from incentive travel groups and corporate meetings.

A total of 50,979 Chinese incentive travelers represented 39.3 percent of total Chinese MICE travelers to Thailand in 2013, followed by corporate meetings (26.1 per cent), international conventions (21.39 per cent) and exhibitions (12.81 per cent).

To further capture the Chinese MICE market, TCEB has put in place three international online marketing campaigns, aiming to enhance Thailand’s image and promote it as the premiere destination for MICE among international markets.

“We are confident that the wide range of marketing promotions will help drive the growth of the Chinese market in Thailand, which is crucial to the growth of the Thai MICE industry in 2014,” Maythaveekulchai said.

MICE travelers from China are expected to grow by 5 per cent to reach 987,000 people in 2014, with revenue increasing by 10 per cent.



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The Thailand Convention and Exhibition Bureau (TCEB) has launched a MICE promotion campaign in Shanghai to attract more travelers to Thailand, China Daily reported. The bureau promotes a variety of destinations under the "MICE City" initiative, including Bangkok, Pattaya, Phuket, Chiang Mai and Khon Kaen, to the China MICE market. "We showcase these MICE cities in order to let more visitors reap Thailand's MICE rewards," said Nopparat Maythaveekulchai, president of TCEB, at the Incentive Travels and Conventions Meeting China 2014, which closed on Thursday at the Shanghai World Expo Exhibition and Convention Center. MICE travelers from China were the top...

BallroomThe Thailand Convention and Exhibition Bureau (TCEB) has launched a MICE promotion campaign in Shanghai to attract more travelers to Thailand, China Daily reported. The bureau promotes a variety of destinations under the “MICE City” initiative, including Bangkok, Pattaya, Phuket, Chiang Mai and Khon Kaen, to the China MICE market.

“We showcase these MICE cities in order to let more visitors reap Thailand’s MICE rewards,” said Nopparat Maythaveekulchai, president of TCEB, at the Incentive Travels and Conventions Meeting China 2014, which closed on Thursday at the Shanghai World Expo Exhibition and Convention Center.

MICE travelers from China were the top contributors to the MICE industry in Thailand last year, both by number of travelers and revenue, Maythaveekulchai said.

China, the number one contributor to the growth of Thailand’s MICE industry in 2013, has been considered one of the most significant markets in which TCEB will continue to focus its efforts, to better meet the growing demands of the expanding China market, he said.

Thailand welcomed 128,437 Chinese MICE travelers last year, contributing approximately $360 million to the Thai economy. The majority of Chinese MICE travelers to Thailand were from incentive travel groups and corporate meetings.

A total of 50,979 Chinese incentive travelers represented 39.3 percent of total Chinese MICE travelers to Thailand in 2013, followed by corporate meetings (26.1 per cent), international conventions (21.39 per cent) and exhibitions (12.81 per cent).

To further capture the Chinese MICE market, TCEB has put in place three international online marketing campaigns, aiming to enhance Thailand’s image and promote it as the premiere destination for MICE among international markets.

“We are confident that the wide range of marketing promotions will help drive the growth of the Chinese market in Thailand, which is crucial to the growth of the Thai MICE industry in 2014,” Maythaveekulchai said.

MICE travelers from China are expected to grow by 5 per cent to reach 987,000 people in 2014, with revenue increasing by 10 per cent.



Support ASEAN news

Investvine has been a consistent voice in ASEAN news for more than a decade. From breaking news to exclusive interviews with key ASEAN leaders, we have brought you factual and engaging reports – the stories that matter, free of charge.

Like many news organisations, we are striving to survive in an age of reduced advertising and biased journalism. Our mission is to rise above today’s challenges and chart tomorrow’s world with clear, dependable reporting.

Support us now with a donation of your choosing. Your contribution will help us shine a light on important ASEAN stories, reach more people and lift the manifold voices of this dynamic, influential region.

$
Personal Info

Donation Total: $10.00